Marketing Program Coordinator

Marketing Program Coordinator

Equipment Finance Experience Required

This role is ideally based at our headquarters in Orange County, CA. Remote candidates may be considered if an exceptional fit, with required occasional travel to headquarters and key events throughout the year.

Alliance Funding Group (AFG), was founded in 1998 and has grown to become one of the largest privately held equipment finance companies in the U.S. AFG has funded over $3B in equipment leases, loans, and working capital to over 27,000 customers.

AFG is hiring a Marketing Programs & Content Coordinator to oversee and maintain the accuracy, consistency, and evolution of our marketing programs and messaging across all channels.

This is not a copywriter role. Its a coordination, review, and program focused position for someone who understands equipment finance and enjoys managing content at a high level, ensuring everything in market is current, and aligned.

What Youll Do

• Review, manage, and maintain all marketing content, including :
• Print collateral and program materials
• Email campaigns
• Paid advertising and industry publications
• Social media, video, trade show, and event marketing
• Proactively audit content for accuracy
• Company stats, years in business, transaction limits, rates, and program details
• Manage and maintain a centralized library of all current programs, campaigns, and approved messaging
• Review messaging used by different sales teams and industry verticals
• Propose updated language, new angles, or alternative ways to present existing offerings
• Proactively suggest campaign ideas, program updates, offers, or messaging shifts
• Present recommendations to the VP of Marketing for approval prior to design or production
• Identify outdated or inconsistent materials and recommend updates

Required Experience

Culture & Working Style

Important to Know

Why This Role Exists

Our programs evolve. Markets shift. Messaging needs to stay accurate and relevant.

This role exists to ensure everything we put into the market is current, consistent, and thoughtfully positioned, while continuously improving how our offerings are presented.

Compensation :

Reach out to VP of Marketing and send resume to be considered :

Shona Barnthouse

sbarnthouse@afg.com

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