Head of E-commerce / Head of Digital Product

Location : NYC

Compensation : $100-130K (Competitive Salary + Performance Bonus)

Experience Level : Senior (5-8+ years in Digital Product, Shopify, E-Commerce, and Lead Conversion)

About Us

We are a leading secondary market dealer of high-end luxury watches, specializing in Patek Philippe, Audemars Piguet, Richard Mille, and Rolex. Our goal is to be the #1 most trusted and competitive luxury watch marketplace, ensuring buyers can seamlessly engage with us—whether by form fills, phone calls, organic search, or paid ads. We need a Head of Digital Product & E-Commerce to own and optimize the digital experience, ensuring our platform is designed for high-intent buyers to convert easily. This is a high-impact, hands-on role with direct influence over revenue, lead generation, and digital infrastructure. If you are a Shopify expert who understands luxury e-commerce, lead acquisition, and high-ticket sales conversion, this role is for you.

What You’ll Do

Own & Optimize the Digital Experience

• Lead the end-to-end website strategy, ensuring the site converts high-intent buyers at a high rate.
• Identify and fix UX / UI bottlenecks that hurt conversion rates, ensuring a seamless checkout experience.
• Implement A / B testing strategies to refine which pages drive the highest lead conversions.
• Be the Shopify & E-Commerce Optimization Expert
• Own and optimize the Shopify infrastructure, ensuring high-speed, high-converting performance.
• Implement Shopify customizations that improve the customer experience & conversion flow.
• Optimize mobile UX / UI to improve lead generation and conversions from mobile traffic.
• Improve landing page experience, load speed, and user journey to increase conversions.

Improve Lead Capture & CRM Integration

What You Bring to the Table

Why Join Us?