Senior Channel Strategy Manager

A company is looking for a Senior Channel Strategy & Analytics Manager, Small Business Mobility.

Key Responsibilities

Define and own the upper-mid funnel strategy, aligning with marketing for lead generation and funnel velocity

Lead marketing investment optimization by prioritizing and allocating marketing spend across sourcing channels

Develop customer segmentation models and implement strategies for lead scoring and routing to enhance conversion rates

Required Qualifications

Bachelor's degree in Business Administration, Finance, or Economics

8 - 10 years of experience in Growth, Business Analysis, or strategic consulting, preferably in FinTech or financial services

Strong analytical skills with experience in synthesizing complex data sets

Proficiency in financial analysis tools and data visualization concepts

Excellent cross-functional communication and interpersonal skills