Vice President, Technology - Digital Commerce and Customer

VP, Technology - Digital Commerce & Customer

Reporting directly to the Chief Technology Officer, the VP, Technology - Digital Commerce & Customer will lead the strategic and technical vision for the companys digital commerce platforms, marketing technology stack, and customer engagement systems. This executive will be responsible for delivering modern, seamless, scalable, and personalized customer experiences across all digital touchpoints, including loyalty and membership programs. The strategic and influential role will be at the forefront of our technology innovation to drive a differentiated customer experience and advance the co-op as an AI-forward organization with areas like agentic commerce. As such, this role demands a blend of transformational leadership, technical expertise, strategic thinking, and personal leadership to drive growth and innovation in a competitive retail landscape.

Responsibilities and Qualifications

Digital Commerce Technology Strategy & Execution

• Own the end-to-end digital commerce & recommerce ecosystem (eCommerce platforms, mobile apps, omnichannel integrations).
• Reinvent our digital commerce stack with platform modernization, scalability, and performance optimization.
• Partner with business stakeholders to define and deliver digital roadmaps aligned with growth goals.

Marketing Technology Leadership

Membership & Loyalty Platforms

Innovation Leadership, Technology & Architecture

Team Leadership & Vendor Management

Financial Leadership & Vendor Management

Cross-Functional Collaboration

Professional Qualifications and Experience

Technical & Strategic Expertise

Leadership & Business Acumen

Customer-at-the-Center Mindset

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including : your specific skills and experience, geographic location or other relevant factors. REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range $275,000 - $325,000