Manager, Digital Marketing

Manager, Digital Marketing

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses :

Curiosity : We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses :

Music Is Everything : Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.

Global Growth, Local Expertise : Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.

Innovation and Insight : Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.

Empowered by People : Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team :

In this role, you will sit inside of the Digital Marketing team within the Strategic Marketing department, reporting to the Director, Digital Marketing. You will work closely with various internal departments (Marketing, Analytics, Creative, Streaming, + more), along with artists, managers, and external partners to create, strategize, and maximize opportunities in the marketplace for the entire Warner Music Nashville roster. You will work with an energetic, fast-paced team of people committed to driving awareness and engagement for our artists and their music.

Your role :

The Manager, Digital Marketing is focused on maximizing digital marketing opportunities, developing artists' audiences, and spearheading fan engagement campaigns for our roster. The Manager will develop and execute digital rollout strategies, adhering to best practices and staying ahead of industry trends. You will also educate our artists and their teams about best practices, emerging trends, and new platforms. You will communicate directly with artists and their teams to create consistent strategies for the development of their online communities and to help bring their music to existing and future fans.

Here you'll get to :

Brainstorm, plan, and execute digital marketing campaigns and oversee asset creation and delivery

Must be willing and able to interface directly with artists and managers to train and update them on emerging digital tools, provide them with strategic social recommendations, and advise on engagement best practices within all social platforms

Use Sodatone along with other reporting tools and work with the analytics team to help with social database maintenance, social analytics reporting, and short-form content UGC analytics

Closely monitor audio asset delivery to TikTok and other social platforms and work with production team to troubleshoot and ensure proper delivery

Work alongside E-Commerce team to promote sales initiatives and priority promotions via web content, email marketing, and social messaging (Album pre-sales, Holiday promotions, etc...)

Work with the WMX Artist Services team to oversee email marketing strategy for music releases, videos, announcements, tour dates, or other significant events and maintain best practices in email marketing, CRM strategy, and audience development

Collaborate with Director, Audience and Web Marketing Strategy to ideate and execute data acquisition campaigns, fan engagement campaigns, and sweepstakes

Assist the Sr. Director of Digital Content and Partnerships to help execute activations with digital partners including crossposting, Facebook, Instagram, and TikTok Lives, and various social takeovers

Manage content flow (including but not limited to copy, videos, photos, and audio) with artist, artist management, WMN Creative, WMN Commercial Partnerships team, WMN Artist Development team, and 3rd party content aggregators

Provide direction for overall use of content throughout : websites, social media, 3rd party sites, etc.

Be responsible for one direct report (Coordinator, Digital Marketing) and approve social calendars, email schedules, content, and other tasks delegated to Coordinator

Must be willing to respond to and troubleshoot unexpected digital obstacles (including but not limited to glitches, hacking issues, login and password issues) and educate artist and management teams to prevent obstacles from happening

Stay up-to-date on trends and emerging digital tools, including CapCut templates, Canva Pro templates, etc., and provide creative ways to optimize these tools across artist and label social profiles

Work closely with Manager, Ad Strategy to amplify social content in the advertising space

About you :

3+ years of experience managing multiple social media platforms for an artist or brand, including copywriting and content creation

You are passionate about music

You enjoy working in a fast-paced environment

You enjoy building and fostering relationships across teams, departments, and with external partners

You are organized, analytical, thoughtful, and a self-starter

You are proactive and able to balance multiple projects at once while adhering to tight deadlines

You have a strong work ethic, organization skills, and extreme attention to detail

You have exemplary written and verbal communication skills

You can adhere to deadlines, execute tasks, and handle multiple, diverse assignments simultaneously

Must produce quality work, be a self-starter, and take responsibility / ownership of tasks

You are able to work in a team setting and be highly collaborative

You are driven to be innovative, think outside the box, and suggest improvements within scope of work

We'd love it if you also had :

A broad understanding of new technology and passion for being an early adopter of new platforms

Experience working with Artists and Artist Management teams

About us :

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We're the home to WMX - the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways - and Alternative Distribution Alliance (ADA) - the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group : Music With Vision & Voice.

Love this job and want to apply?

Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter