Associate Brand Manager, Prestige

Associate Brand Manager

A high-exposure brand management role within Pernod Ricard's acclaimed Prestige portfolio. The Associate Brand Manager will lead tactical execution and assist with strategic brand plan development for Redbreast, the leading Ultra-Premium Irish Whiskey brand in the US, Midleton Very Rare, a luxury Irish Whiskey, and Royal Salute, a rare and exceptional Scotch whisky.

The role will include exposure to, and execution responsibilities in, the broader Prestige Portfolio multi-brand experiential (events) plan and multi-brand At-Pop (In-store) program development.

This exciting role requires an agile and broadly skilled marketer with a brand management background who has strong analytical and project management skills, an entrepreneurial spirit and a general manager mindset. The ideal candidate will bring consumer centricity and commercial acumen and be able to balance strategic thinking with key execution priorities, manage multiple projects and collaborate with multiple stakeholders.

Classic brand management responsibilities will include owning business analysis and budget management, leading cross functional teams (including but not limited to strategic communications, trade advocacy, finance, media, trade marketing, supply chain), executing key brand initiatives, and supporting brand planning & content creation.

This role offers the opportunity to be autonomous while still being part of a large, cross-functional, and highly collaborative team. The position will report to the Brand Director, Prestige & Redbreast but also receive, and act upon, direction and advice from the SBM, Prestige Whiskey.

Major Responsibilities / Accountabilities :

• Strategic Planning : Assist in developing and delivering the annual operating plan and breakthrough consumer programs (which will include pre-pop, at-pop, and trade-facing programs). Evaluate creative ideas with a critical eye and help drive communication strategy media to shelf.
• Entrepreneurial & Consumer Centric Mindset : Deliver and iterate plans continuously with a resourceful, obsessive, and fearless mindset. Focus on winning share of hearts & minds and proving the case for brand expansion. Deep understanding of demand territories and consumer needs across the path to purchase.
• Innovation : Support the development of brand's long-term innovation pipeline (launch, content, competitive research, sell sheet creation, & budget planning).
• Social Media Management : Manage US social channel with support from agency and global brand team. Support Creative Content and Global teams on asset creation.
• Collaboration & Integration : Help to lead cross-functional and agency teams, fostering and building strong relationships, particularly with our Commercial Sales Team and Brand Ambassador teams.
• Analysis, Reporting, and Implications : Lead the analysis and reporting of market, competitor, and consumer trends to identify salient business risks / opportunities, working with divisional sales / marketing teams as necessary. Support financial accountability and P&L analysis through management of vendor purchase orders and A&P budget tracking. General management of supply, demand, and inventory challenges in partnership with the Supply & Operations team.
• Research : Perform analysis and derive implications to ensure marketing programs / expenditures meet KPIs. Consistently seek to improve the existing programming.
• Internal & External Brand Champion : Leverage excellent presentation and storytelling skills, passion and energy to be an advocate for the brand internally (e.g. management presentations) and externally (e.g. in front of key customers, PR events, etc.).

Required Experience / Competencies :

Education :

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