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Marketing Manager
Marketing ManagerForrest Technical Coatings • Eugene, Oregon, United States
Marketing Manager

Marketing Manager

Forrest Technical Coatings • Eugene, Oregon, United States
Hace 29 días
Tipo de contrato
  • A tiempo completo
Descripción del trabajo

We're seeking a motivated Marketing Manager to support the execution of day-to-day marketing activities across the organization. This is a full-time, in-office role based in Eugene, Oregon, working closely with a small internal team. The position is ideal for someone who enjoys both creative and operational processes, thrives in a fast-moving environment, and wants to directly influence brand visibility, customer engagement, and sales enablement.

Key Responsibilities

Social Media Strategy & Execution

  • Lead the launch, management, and ongoing evolution of our B2B social media presence.
  • Own day-to-day channel management, including content planning, posting, engagement, and performance tracking.
  • Capture, edit, and repurpose photo and video content for use across social channels, websites, and digital campaigns.
  • Ensure social media activity amplifies key messages, campaigns, and sales initiatives to targeted audiences.

Customer Loyalty & Advocacy

  • Design and execute customer advocacy initiatives, including case studies, testimonials, and video content.
  • Identify and interview customers to gather insights and feedback for use in case studies, testimonials, reviews, and other advocacy content.
  • Own the execution of the annual Net Promoter Score (NPS) survey, including analysis and presentation of insights to leadership.
  • Develop and execute an ongoing customer marketing program (quarterly or bi-annual cadence) focused on educating existing customers and reinforcing Forrest's expertise and leadership in the coatings industry.
  • Plan and deliver customer-focused content and campaigns that re-engage current customers, support retention, and strengthen long-term relationships.

    • Content Creation & Website Management

  • Create, manage, and maintain marketing assets such as blog posts, whitepapers, case studies, gated content, and sales materials.
  • Own minor website content updates, ensuring messaging supports brand consistency, SEO goals, and conversion objectives.
  • Write, format, and publish blog, email, and campaign content using CMS and marketing automation tools.
  • Repurpose existing content into social posts, email snippets, and visual assets.
  • Extract insights from webinars and events to develop follow-up content for social and email campaigns.

    • Campaigns, Events & Sales Enablement

  • Plan and execute event marketing initiatives, including trade shows and webinars.
  • Support sales efforts by organizing, updating, and distributing marketing and sales collateral that helps engage prospects and accelerate deals.
  • Maintain a centralized, organized library of marketing assets, including sales sheets, product labels, and presentations.
  • Ensure the sales team always has access to the most up-to-date materials.

    • Marketing Operations & Reporting

  • Build and manage a detailed marketing calendar that coordinates campaigns, events, and content launches.
  • Serve as the primary owner of HubSpot data accuracy, aligning CRM records with internal systems and monitoring duplicate or inconsistent entries.
  • Support basic CRM reporting and dashboard maintenance.
  • Document repeatable processes as needed.

    • What You'll Bring

  • A hands-on mindset with the ability to think strategically and execute efficiently.
  • Strong writing, editing, and content development skills across multiple formats.
  • Experience using marketing platforms such as HubSpot, Google Analytics, WordPress (or similar CMS), and survey tools.
  • Comfort working across multiple projects simultaneously while maintaining attention to detail.
  • A proactive, self-directed approach with the ability to manage priorities independently.

    • Qualifications

  • 3–5 years of experience in a marketing role with broad responsibilities.
  • Proficiency with design tools such as Adobe InDesign, Canva, or similar platforms.
  • Experience with CRM and marketing automation platforms (HubSpot or equivalent).
  • Strong organizational and project management skills.

    • Nice to Have

  • Experience in manufacturing or B2B / B2C hybrid environments.
  • Familiarity with sales enablement or customer advocacy programs.

    • Apply now! Start working a set schedule that comes with job security and recognition for the contributions you make!

    Equal Opportunity Employer Minorities / Women / Veterans / Disabled

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    Marketing Manager • Eugene, Oregon, United States

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