Senior Product Marketing Manager

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As Senior Product Marketing Manager, you will help shape how Empower connects with consumers and grows our Personal Wealth business. You'll turn research and insights into marketing that converts-developing programs and messaging that bring our story to life across every channel. Working across Product, Marketing, and Sales, you'll position Empower as a trusted leader in wealth management and drive measurable growth through smart, data-informed strategy.

What you will do :

Define and deliver Empower's go-to-market strategy and positioning for Empower Personal Wealth

Develop compelling creative, content, and campaigns that turn prospects into clients

Write and edit high-quality marketing content and collateral that drive engagement and conversion

Lead consumer insights work-craft briefs, synthesize qual / quant findings, and translate them into clear messaging and campaign strategy

Leverage AI tools and analytics to optimize content, targeting, and performance measurement

Collaborate with PR, content, and brand to create integrated storytelling across owned, earned, and paid channels

Partner with Advisory, Product, Engineering, and Performance Marketing to ensure cohesive go-to-market execution

Enable sales and advisors with communications that reflect client needs and conversion drivers

Manage creative agency relationships from insight-driven briefs through on-brand delivery

Monitor regulatory and market changes and update content and disclosures accordingly; guide materials through legal, compliance, and product reviews

What you will bring :

8+ years in B2C marketing, ideally in financial services, wealth management, or fintech

Degree or equivalent experience in marketing, communications, or business

Strong grasp of digital marketing-including email, SMS, push, in-product messaging, and personalization

Proven ability to turn research and data into clear strategy and measurable results

Cross-functional collaborator who delivers unified customer experiences

Excellent writing, editing, and presentation skills

Proficiency with marketing analytics platforms and Microsoft 365; quick to learn new tools

Comfortable operating in regulated environments and shepherding reviews

Proactive, adaptable, and collaborative; thrives in a fast-paced setting

Willingness to travel occasionally

What will set you apart :

Master's degree in business or marketing

Experience using AI for content optimization or campaign automation

Deep understanding of investing, retirement, or financial planning audiences

Background managing creative and PR agencies

Track record of driving measurable growth through integrated marketing

Strategic thinker who balances creativity with analytical rigor

• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT / OPT.

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

Base Salary Range

$103,600.00 - $146,350.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and / or skill level and will be finalized at the time of offer.

Equal opportunity employer

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

Job Posting End Date at 12 : 01 am on :

11-22-2025

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