Content Marketing Manager (Austin)

Who You Are :

You're a versatile content marketing professional who can strategize, create, and optimize content that drives business results. You have a natural talent for storytelling combined with a strategic mindset that allows you to see how individual content pieces fit into the bigger marketing picture. You thrive in environments where you can wear multiple hats, from content strategist to writer to editor, ensuring consistent, high-quality output even as the sole content marketing resource.

You're highly organized with exceptional attention to detail, allowing you to simultaneously manage content calendars, production workflows, and performance metrics. You have a deep understanding of B2B technology marketing and can translate complex technical concepts into compelling content that resonates with different buyer personas. Most importantly, you're a self-starter who can drive the content marketing function with minimal direction while collaborating effectively across teams.

What Youll Be Doing :

• Create high-quality marketing content - Produce engaging, on-brand content including blogs, whitepapers, case studies, email campaigns, and social media posts
• Optimize content for digital success - Implement SEO best practices and optimize content for performance and engagement across all digital platforms
• Partner across technical teams - Collaborate with technical content writers and product marketing to craft messaging that resonates with both technical and non-technical audiences
• Manage the content editorial calendar - Ensure a steady stream of relevant, timely content aligned with marketing initiatives and business goals
• Oversee content performance - Track KPIs, analyze metrics, and refine content strategy based on data-driven insights
• Maintain brand consistency - Ensure all content aligns with company messaging, brand guidelines, and audience needs
• Establish thought leadership - Maintain and build upon Invicti's reputation as an industry authority through strategic content initiatives, and executive thought leadership programs
• Support sales enablement - Create content that helps the sales team educate prospects and close deals, including battlecards, email templates, and sales collateral
• Leverage AI tools effectively - Use generative AI to increase productivity while maintaining quality control and brand standards
• Own and optimize our Oktopost platform to streamline social media management and analytics
• Build our Reddit presence, engaging authentically in AppSec subreddits and establishing thought leadership
• Manage all social media channels with a focus on technical community engagement and organic growth
• Participate in relevant online discussions about Application Security, representing our brand authentically
• Track social media metrics and adjust strategies based on engagement data and community feedback

What Youll Need :

Who We Are :

Invicti is an application security leader protecting over 3,500 organizations worldwide through our DAST-first Application Security Platform. Our flagship products, Netsparker and Acunetix, enable security and development teams to continuously secure web applications through proprietary proof-based scanning and predictive risk scoring.

Why Invicti :

Your Health & Wellness Matters :

We Value Adult / Life Balance :

At Invicti, we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race, religion, gender, age, ability, sexual orientation, or any other aspect that makes you unique. We're all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry.