Position Overview We are seeking a dynamic and experienced Marketing Director - Regional Operations to join our team in the Sunbelt region. This role will play a critical part in driving regional marketing initiatives that align with CLA's national brand and business goals.
As a key member of the Marketing & Brand team within our Enterprise Business Services (EBS) division, you will collaborate with firm-wide marketing leaders, regional stakeholders, and cross-functional teams to execute impactful campaigns, support business development, and enhance client engagement.
Key Responsibilities Provide high-level strategic marketing guidance to local leaders, creating alignment with national initiatives to maximize ROI on spend allocations.
Collaborate with office leadership to develop and implement comprehensive marketing strategies that drive growth and enhance brand presence.
Champion of brand standards in all deliverables.
Consistently maintain CLA brand in market on a daily basis. Understand and use national-based programming / templates for consistency of CLA brand messaging / visuals.
Identify opportunities to leverage other local and national initiatives to create consistency and effectiveness in marketing initiatives.
Analyze project metrics to measure success, identify areas for improvement, and celebrate achievements.
Serve as a key resource within assigned function handling complex tasks / requests.
Willingness to travel (10% or more depending on location).
Qualifications Bachelor's degree in Marketing, Communications, Business, or related field.
Minimum of 7-10 years of progressive marketing experience, preferably in a professional services environment.
Proven leadership and project management skills.
Strong communication and collaboration abilities.
Experience working in a matrixed organization is a plus.
Our Perks Flexible PTO (designed to offer flexible time away for you!)
Up to 12 weeks paid parental leave.
Paid Volunteer Time Off
Mental health coverage
Quarterly Wellness stipend
Fertility benefits
Complete list of benefits here
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
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Wellness at CLA To support our CLA family members, we focus on their physical, financial, social, and emotional well-being and offer comprehensive benefit options that include health, dental, vision, 401k and much more.
To view a complete list of benefits click here.
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Director Marketing • Charlotte, NC, United States