BD & Marketing Operations Sr. Specialist

Marketing Operations Sr Specialist

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let's see what we can achieve. Together.

The BD & Marketing Operations Sr Specialist plays a critical role in supporting the firm's marketing and business development initiatives to enhance the firm's visibility, client engagement, and growth. As a member of the Marketing Operations team, drives operational excellence and collaboration throughout the Business Development and Marketing (BDM) department in support of firm priorities. Ensures team infrastructure (people, processes and technology) is optimized and enables data-driven decision making. Collaborates closely with the Senior Manager of Marketing Operations to execute tactically on complex, cross-department and interdepartmental initiatives that require strategic coordination and collaboration.

Location : This position can sit in our Atlanta, Austin, Baltimore, Boston, Tampa, Chicago, Dallas, Houston, Los Angeles, Minneapolis, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington office and offers a hybrid work schedule.

Responsibilities :

• Contribute to the development of and execute on the implementation of sophisticated marketing processes and procedures across that support the BDM team.
• Create tools and resources that facilitate transparency and measure ROI within BDM and with lawyers.
• Guide and train the firm's centralized back-office marketing administrative team, Marketing Central, as their go-to, day-to-day point of contact.
• Improve centralized marketing support by improving and realigning process-driven tasks.
• Drive planning and production of firm promotional webinars and support other firm event processes.
• Measure and analyze results of marketing initiatives and report on ROI.
• Assist with building a knowledge base in ServiceNow, incorporating feedback from stakeholders and process owners. Use this feedback to create and update process documents across MBD as needed.
• Perform other tasks and special projects as needed.

Desired Skills :

The ideal candidate brings proven experience supporting client growth initiatives in a law firm or professional services environment, with a solid understanding of business development best practices. They demonstrate agility and the ability to quickly adapt to changing assignments, competing deadlines, and evolving team structures. A strategic thinker with strong execution skills, this individual can translate ideas into action while maintaining responsiveness, attention to detail, and quality under pressure. They possess strong executive presence and are comfortable engaging with senior lawyers and firm leadership. Exceptional written and verbal communication skills are essential, along with the ability to distill complex information into clear, compelling messaging. This role requires a collaborative, team-oriented mindset and the ability to work seamlessly across departments, practice groups, and regions. Proficiency in Microsoft Word, Excel, and PowerPoint is required; experience with CRM and experience management platforms such as InterAction is a plus. Most importantly, the successful candidate will bring a growth mindset, intellectual curiosity, and a commitment to continuous improvement in how we support our lawyers and deliver value to clients.

Minimum Education : Bachelor's Degree in Marketing, Communications, Business, or related field.

Certificates : Knowledge of and experience with