Senior Manager, Customer Insights

Customer Insights Analyst

Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. Youll work across teams, influence key decisions, and help shape the path forward. Youll find belonging, purpose, and a team that welcomes youbecause when you feel valued, youre empowered to do your best work.

Job Summary

Lead customer research and behavioral analysis to drive data-informed marketing strategies and improve customer acquisition and retention. Synthesize quantitative and qualitative data sources to develop deep understanding of buyer decision journeys, create actionable buyer personas, and identify opportunities to optimize targeting, messaging, and engagement across all customer touchpoints.

Responsibilities

• Design and execute comprehensive customer research programs including surveys, interviews, focus groups, and behavioral analysis studies
• Analyze customer behavior patterns across multiple touchpoints using CRM data, website analytics, engagement metrics, and sales feedback
• Synthesize quantitative data (usage patterns, conversion metrics, engagement data) with qualitative insights (customer interviews, feedback, support interactions)
• Identify knowledge gaps in customer understanding and design research initiatives to fill them
• Conduct competitive analysis of customer messaging and positioning strategies
• Monitor industry trends and customer behavior shifts that impact B2B buying patterns

Buyer Persona Development & Management

Strategic Insights & Recommendations

Cross-Functional Collaboration

Data Management & Insights Infrastructure

Qualifications

Education & Experience

Technical Skills

Research & Analysis Skills

Communication & Collaboration

Preferred Qualifications

The United States targeted pay range for this position is $150,000 to $235,000 per year. Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and / or training. This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.