Job Summary :
As Brand Content & Social Media Specialist you will work closely with the Marketing Department to understand the overarching brand strategy and translate that into compelling content for Instagram and Facebook. The ideal candidate will be well versed in Instagram and Facebook, be able to capture video and imagery on their phone or camera, as well as edit that content into compelling, brand appropriate content.
This is a part time position with potential to transition to full time January 2026.
- Opportunity to learn digital marketing analytics, paid ads, email marketing, sms marketing, website management, and creative production process
Duties / Responsibilities :
Create social-first content including images, videos, copy and stories.Influencer management :Research, track, and pitch potential new content partnersWork with internal teams to request, pack, and send product gifts.Relationship building with influencersCommunity management :Review and escalate community questions and customer service needsEngage with accounts on behalf of the brandAttend weekly product and marketing meetings, to gain insights on strategy and business prioritiesStay updated on social media trends, algorithm changes, and industry trends that might impact our contentCreate posts and get them approved by internal stakeholdersPost content to social media platformsRequired Skills / Abilities :Proficiency in photography and video editingProfessional communication skills to interact with internal team and external content creatorsExperience with or ability to learn to use social media management software like Sprout SocialAbility to come in person our New York City office, located in the garment districtWorking knowledge of PowerPoint.Create and gather photo / video content in office / at shoots for social mediaReport weekly on social media performanceSource and manage influencer partnerships for UGC marketing effortsSource publications to advertise in, working with sales team as neededAssist in website projects when neededAssist in email building when neededAssist in monthly product uploads when neededEducation and Experience :
Bachelor’s Degree in fashion merchandising or related fieldMust be familiar with canva and have graphic design capabilitiesFamiliarity with Adobe Photoshop is a plus (Indesign / Illustrator a plus too)Familiarity with Shopify is a plusFamiliarity with Klaviyo is a plusFamiliarity with Microsoft office apps a must (powerpoint, excel, word)Physical Requirements :
Prolonged periods of sitting at a desk and working on a computer.Must be able to lift and / or move up to 15 pounds.