VP Marketing, US Castrol

VP Marketing, US

Lead the marketing agenda for Castrol's largest and most strategically important market during a moment of brand and commercial transformation.

Castrol is one of the world's most established and trusted performance brands, operating in more than 150 markets and serving customers across automotive, industrial, marine, and energy sectors. As Castrol accelerates its next phase of growthexpanding mobility solutions, strengthening industrial lubricants, and advancing into new categories such as data centre fluidswe are investing in bold, future-focused marketing leadership.

The Opportunity

As VP Marketing, US, you will lead the strategic direction and performance of Castrol's largest market. Reporting to the VP Castrol Americas and partnering closely with the VP Global Marketing, you will set the U.S. marketing vision, develop high-performing teams, and drive growth across retail, e-commerce, workshops, and B2B channels. This role is ideal for a marketing executive who thrives in transformation, values visibility, and is motivated by the opportunity to elevate an iconic global brand in a competitive and fast-moving market. This role can be based in Wayne, New Jersey or Chicago, Illinois. Castrol operates a 60 / 40 hybrid working model, balancing in-office leadership with flexibility. As a senior leader accountable for the U.S. market, you can expect regular travel across key customers, partners, and Castrol's regional and global hubs.

What You Will Lead

The U.S. marketing strategy, aligned to Castrol's global ambition and Americas business priorities, with a clear omnichannel and customer-centric approach

Brand positioning, creative excellence, and integrated storytelling that build trust, connection, and differentiation across all channels

High-impact sponsorships and partnerships (NBA, WNBA, motorsport) that deliver cultural relevance and commercial outcomes

A modern media and digital strategy that maximises reach, efficiency, and conversion across paid, owned, and earned channels, including e-commerce and retail media

Innovation launches, go-to-market execution, and portfolio strategy with compelling claims, storytelling, and lifecycle management to grow margin, share, and brand strength

Commercial and channel activation with major retailers, workshops, and B2B customers through integrated ATL / BTL, omnichannel campaigns, and customer segmentation insights

Performance marketing, consumer insights, market research, MMM-driven optimisation, and data-led targeting to improve ROI and marketing effectiveness

U.S. Pricing strategy and value setting, in partnership with Global Pricing, to support GtN delivery and financial performance

Leadership of a diverse, high-performing marketing organisation including ~5 direct reports with strong brand, digital, and commercial capability

What You Bring

Bachelor's degree in Marketing, Communications, Business, or a related field

15+ years of marketing experience with senior leadership responsibility and a track record of brand ownership, P&L influence, and commercial results

Success shaping brands within consumer goods, automotive or retail environments

Expertise in omni-channel marketing, digital acceleration, media effectiveness, performance marketing and commercial partnership development

Experience leading agencies, cross-functional teams, and complex customer groups

Strength in strategic judgement, financial discipline, consumer insights, and simplifying complexity into actionable plans

A leadership style that inspires confidence, builds capability, and drives collaboration across global, regional, and customer-facing teams

MBA or relevant postgraduate degree preferred

Background in lubricants, automotive, mobility, industrial, or broader FMCG sectors is advantageous

If you're driven by impact, ownership, and the opportunity to shape the marketing direction of a major global brand, we'd like to hear from you!

How much do we pay (Base)? USD 174,000.00 - 249,000.00

Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting. This position is eligible for US Benefits Core. This position offers paid vacation depending on your years of relevant industry experience and will range from 120 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Core U.S. Benefits.

We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. You may learn more about our generous benefits at Core U.S. Benefits.

Travel Requirement

Up to 50% travel should be expected with this role

Relocation Assistance

Relocation may be negotiable for this role

Remote Type

This position is a hybrid of office / remote working

Skills

Legal Disclaimer

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity / neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment / accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment / accommodation related to the recruitment process, please contact us. If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.