Marketing and Media Coordinator

Harrison Gray Search & ConsultingGrandville, MI, US

Hace 13 días

Tipo de contrato

A tiempo completo

Descripción del trabajo

Job Description

Harrison Gray Search has partnered with a respected U.S. equipment manufacturer to find top talent for a vital new marketing role. Our client offers competitive compensation, benefits, the opportunity to directly impact their growth, and long-term advancement opportunities.

Position Summary

The Marketing & Media Coordinator will support the company's overall marketing strategy and digital communications across multiple platforms. This is a full-time, fully on-site position requiring a creative, detail-oriented professional who can balance strategic planning with hands-on execution. The successful candidate will be able to take our clients' marketing efforts to the next level and handle tasks independently.

Employment Type : Full-time.

Operating Hours : The full-time hours are 7 : 30 AM to 4 : 00 PM, with a half-hour lunch break taken between 11 : 30 AM and 1 : 00 PM

Application Requirement : Interested candidates should be prepared to submit a portfolio or examples of their work.

Key Responsibilities :

Digital Media Management and Content Creation :

Maintain and update company social media channels, including regular updates to platforms like Facebook and LinkedIn, to promote brand awareness, new products, and company milestones.
Design and write engaging content for brochures, sales literature, email campaigns, advertisements, and the company website.
Ensure consistency in tone, visuals, and messaging across all marketing channels and materials (Brand Communication).
Assist with product photo and video shoots for marketing and training purposes.
Support press releases, newsletters, and communication initiatives promoting company achievements, product launches, and events (Public Relations).

Trade Show and Event Coordination :

Plan, organize, and manage participation in industry trade shows and events, including booth logistics, promotional materials, and post-show follow-up.

Sales Support :

Develop and distribute marketing materials and campaigns designed to support distributors’ marketing efforts, ensuring alignment with brand standards and product messaging.

Collaborate closely with sales, product, and dealer relations teams to align marketing efforts with sales objectives and customer needs.

Performance Tracking :

Monitor campaign analytics, social engagement, and lead generation metrics, preparing regular performance reports.

Qualifications

Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience).

1-3 years of experience in marketing coordination or media management, preferably within manufacturing, industrial, or B2B industries.

Strong writing, editing, and communication skills.

Proficiency in Adobe Creative Suite, Canva, or equivalent design tools.

Experience managing company pages and content on social media platforms.

Familiarity with CRM systems, website CMS platforms (WordPress preferred), and email marketing software.

Excellent organizational skills with the ability to handle multiple projects and deadlines.

The ideal candidate should be a self-starter who can "take off" with tasks without constant handholding.

Preferred Skills include : Knowledge of SEO, Google Analytics, paid advertising campaigns, and basic photography / video editing skills.

Benefits : Health, dental, and vision insurance are included in the benefits package.

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Marketing Coordinator • Grandville, MI, US