Senior Director, TTR Global Marketing

Overview

We are seeking a visionary Global Senior Director to continue the momentum for the global launch of our flagship AMVUTTRA brand in a highly competitive ATTR-CM market. This critical role will refine our global positioning strategy as we aspire to strengthen our leadership in this growing and dynamic category both in the short and long term.

This role reports to VP, AMVUTTRA Global Brand Lead and is a hybrid role based in Cambridge, MA, with 2-3 days / week onsite.

Key Responsibilities

• Lead the evolution of AMVUTTRA global brand positioning to drive significant business growth in a highly competitive market.
• Identify emerging trends, customer needs, and competitive opportunities to inform and shape the evolving brand strategy.
• Lead end to end creation of updated HCP campaign, from insight generation to creative execution and launch.
• Define, track, and communicate attitudinal and behavioral metrics associated with brand positioning and brand performance across markets, in partnership with analytics teams
• Partner closely with markets to ensure programs meet the needs of all markets - in particular the US
• Ensure campaign(s) adhere to global regulatory and ethical standards.
• Understand and proactively monitor competitive environment (current and future) to predict impact and develop proactive data-driven response plans.
• Lead collaboration with key stakeholders to proactively monitor competitor activity (including new data) and market trends
• Lead the cross functional team that synthesizes and drive strategic application of competitor insights to shape brand strategies, influence tactical execution, and maintain a competitive edge
• Synthesize competitive information into clear, actionable insights for commercial, medical, market access, and leadership teams.
• Drive proactive planning of TTR Franchise actions in preparation for / response to competitor activity.
• Partner effectively and appropriately manages Agency of Record and / or other external partners.

Qualifications

U.S. Pay Range

$239,700.00 - $324,300.00

The pay range reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short-term incentive award (e.g., bonus or sales incentive) and an annual long-term incentive award (e.g., equity).

Alnylam's robust Total Rewards package is designed to support your overall health and well-being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks. We also offer generous family resources and leave. Our commitment to your well-being reflects our belief that caring for our people fuels the impact we create together.

Learn more about these and additional benefits offered by Alnylam by visiting the Benefits section of the Careers website :

AboutAlnylam

We are the leader in RNAi therapeutics- a revolutionaryapproach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possibleand are just at the beginning of what's possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values : fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We're proud to be a globally recognized top employer, wherean authentic, inclusive culture and breakthrough thinkingfuel one another.

At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E-Verify Employer.