Social Media Marketing Specialist

Job Description

The Social Media Specialist will play a key role in managing both organic and paid digital marketing initiatives to enhance brand engagement and growth. We are looking for a creative thinker with strong writing skills, basic graphic design or video editing experience, and a passion for data-driven marketing strategies. This is a fantastic opportunity to gain hands-on experience in both organic and paid digital marketing within a collaborative, growth-focused team.

What You’ll Do :

• Organic Social Media Management
• Create, schedule, and post engaging content across Instagram, Facebook, LinkedIn and TikTok.
• Write compelling captions and develop visually appealing assets (graphics, short videos) using tools like Canva or Adobe Creative Suite.
• Monitor and engage with our online community, responding to comments, messages, and brand mentions.
• Stay ahead of social media trends and implement best practices to keep our content fresh.
• Performance Reporting & Analytics
• Track key organic and paid media metrics, compiling insights to optimize content and campaign strategies.
• Assist in preparing performance reports to share with leadership and cross-functional teams.
• Use tools like Google Analytics, Meta Business Suite, and social media management platforms (e.g., Hootsuite, Sprout Social).

Qualifications :

What's in it for you?

Pet Supermarket is an equal opportunity employer.