PPC Specialist / Paid Search

Job Description

Job Description

We are looking for an experienced PPC Specialist with a strong background in paid search strategies to join our team on a long-term contract basis. In this role, you will leverage your expertise in Google Ads and analytics to drive effective campaigns that maximize ROI. Based in Saranac, Michigan, this position offers the opportunity to collaborate on innovative solutions that enhance paid media performance.

Responsibilities :

• Design and implement data-driven paid search campaigns across various platforms to achieve targeted outcomes.
• Perform regular optimizations of PPC campaigns to improve performance and reduce costs.
• Monitor, analyze, and report on campaign metrics using tools like Google Analytics to inform strategy adjustments.
• Manage Google Ads accounts, including keyword research, bid adjustments, and ad copy creation.
• Conduct A / B testing to evaluate and refine ad performance.
• Collaborate with cross-functional teams to align paid media strategies with overall marketing goals.
• Stay updated on industry trends and changes in paid search algorithms to maintain competitive positioning.
• Troubleshoot and resolve issues related to campaign performance or technical challenges.
• Develop and present detailed reports that highlight campaign results and actionable insights.
• Identify opportunities for scaling campaigns while maintaining cost efficiency.
• Minimum of 5 years of experience in PPC and paid search campaign management.
• Expertise in Google Ads, Google Ad Manager, and Google Analytics.
• Proven ability to optimize campaigns to achieve high ROI and performance metrics.
• Strong analytical skills to interpret data and make informed decisions.
• Familiarity with A / B testing methodologies and tools.
• Knowledge of keyword research and bid strategy techniques.
• Excellent communication skills to collaborate effectively with team members and stakeholders.
• Ability to adapt to evolving industry trends and technologies.