Central Marketing Manager

Central Marketing Manager

At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact? As a Central Marketing Manager, you will be primarily responsible for TDSs strategic and tactical marketing initiatives in acquiring profitable customers. You will manage all consumer and commercial marketing efforts and is responsible for generating demand to achieve gross add and revenue targets. You will analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies. You will develop, implement, and manage marketing campaigns using traditional and non-traditional marketing tactics. This includes developing marketing plans, testing strategies and providing creative direction. You are responsible for expense budget management and allocation to maximize revenue growth. You will also design and implement lead nurturing programs and lead scoring. You must be familiar with commercial sales force automation tools and how marketing can impact lead life cycle management to increase propensity or speed of sales cycles to drive revenue goals. In this role, you will work with Commercial Sales to determine where sales incentive programs are needed to support marketing campaigns. You will determine the program goals and budget, create the plan and analyze the programs success. As the Central Marketing Manager, you will be responsible for tactic and campaign analysis to understand and evaluate tactic effectiveness and understand overall campaign effectiveness to drive changes where necessary. This includes continual research and testing of new / alternative ways to reach consumers / businesses. Responsibility for marketing strategy, campaign management, and analysis means that in this role you must gain a thorough understanding of market area including customer base demographics and segmentation, revenue opportunities and risks, product availability, and competitive threats.