Brand & Content Manager Job at SPECTRAFORCE in Raleigh

Overview

Who We Are : SPECTRAFORCE is at the forefront of redefining the staffing, technology, and consulting sectors. Privately and diversity-owned, we're among the fastest-growing firms in the US, on a short-range mission to hit the $1B revenue mark. Our success is rooted in the principle of human connection, epitomized by our NEWJOBPHORIA ethos - the joy and freedom in work that empowers our team and clients to excel.

The Opportunity

The Brand and Content Manager is responsible for defining and executing SPECTRAFORCE’s unified brand strategy and market positioning across all external channels. This role oversees content production, digital storytelling, and social media management, ensuring brand consistency and engagement with key audiences. This position requires close collaboration with executive leadership, sales, and HR to align messaging with business priorities and drive market impact.

Responsibilities

Lead and manage a team to achieve departmental goals by providing support, coaching, and training to foster a high-performance culture.

Develop and implement a comprehensive brand strategy aligned with business goals and global expansion.

Conduct brand health audits and recalibrate positioning based on industry benchmarks and audience insights.

Ensure consistent brand expression across all touchpoints, including logo, voice, visual identity, and messaging.

Lead the creation of high-impact videos, case studies, and episodic content for GTM campaigns and employer branding.

Oversee content strategy and execution for the corporate website, SEO-optimized pages, and digital collateral.

Manage YouTube and multimedia content, including scriptwriting, audience targeting, and analytics.

Launch episodic content formats such as Founder POV, Day-in-the-Life series, and Hiring Hacks to build brand salience.

Develop and execute platform-native strategies for LinkedIn, Instagram, YouTube, and emerging channels.

Manage both organic and paid social media campaigns, including influencer partnerships and employee advocacy.

Monitor social trends, optimize content, and ensure measurement and reporting.

Collaborate with senior leadership, sales, and HR to align campaigns with business objectives.

Lead brand governance and present campaign results, insights, and recommendations to executive teams.

Produce market trend briefs and competitive analysis to inform brand and content strategies.

Support sales enablement with persona-driven content assets.

Generate weekly and monthly MIS reports with marketing and brand performance insights.

Prepare final review decks and campaign retrospectives for executive review.

Maintain marketing Wiki and Notion hubs for content reusability and cross-functional learning.

Perform other duties assigned.

Qualifications

Bachelor’s degree in marketing, communications, or a related field.

Minimum five (5) years’ experience in brand strategy, content production, and social media management.

Proven track record in developing and executing brand campaigns for US audiences

Strong leadership, project management, and stakeholder engagement skills.

Expertise in CMS, social media management tools, analytics platforms, and paid media.

Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences.

Proficient in Microsoft Office programs.

Experience in graphic design and video editing (preferred).

Experience with global teams (preferred).

Experience in staffing (preferred).

A strong cultural environment, recognized by Inc. Best Workplaces and Womens Choice Awards, with 72% female leadership.

Unlimited PTO from your very first day guilt-free time off is our promise!

A comprehensive suite of health, dental, vision, and other insurances

401(k) plans with employer matching

Reimbursements for both gym memberships and cell phone expenses

Job Details

Seniority level : Associate

Employment type : Full-time

Job function : Marketing

Industries : Staffing and Recruiting

SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at nahr@spectraforce.com if you require reasonable accommodation.

• Please note that exact benefits and salary amounts are dependent on location, years of experience, and other factors.

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