Marketing Manager

Job Description

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Position Summary

The Marketing Manager will lead the development and execution of North America downstream marketing strategy across key product portfolios. This role owns the full marketing lifecycle, from customer and market insights through go-to-market execution and performance measurement, and plays a critical role in driving demand, strengthening brand positioning, and delivering measurable commercial impact.

This individual will serve as a strategic business partner to Sales, Product, and Commercial leadership, influencing growth initiatives and aligning marketing strategies to revenue objectives. The ideal candidate brings a strong combination of strategic thinking and executional leadership, with the ability to translate insights into impactful marketing programs that drive results.

Key Responsibilities:

Marketing Strategy & Commercial Impact

• Own and drive North America downstream marketing strategy for assigned product lines, aligning with global and commercial priorities
• Define and execute customer segmentation, targeting, and positioning strategies
• Develop and lead integrated go-to-market plans that drive demand generation, pipeline growth, and revenue impact
• Partner with Sales leadership to align marketing initiatives to commercial targets and customer needs
• Identify market trends, competitive dynamics, and customer insights to inform strategy and growth opportunities

End-to-End Campaign Ownership

• Lead the full marketing lifecycle, including planning, execution, and performance optimization
• Drive multi-channel marketing programs across digital, events, dealer networks, and field marketing
• Establish clear KPIs and track campaign performance, ROI, and business impact
• Translate data and performance insights into actionable recommendations for continuous improvement

Product & Portfolio Leadership

• Support product lifecycle management, including product launches, commercialization strategies, and portfolio positioning
• Partner with Product Management and Clinical teams to ensure strong value propositions and messaging
• Drive alignment between upstream strategy and downstream execution

Team Leadership & Cross-Functional Influence

• Lead, coach, and develop a team of marketing professionals, fostering a high-performing and accountable culture
• Influence and collaborate cross-functionally with Sales, Product, Clinical, and Operations teams
• Serve as a key voice of marketing within the business, driving alignment and decision-making at leadership levels

Job Requirements:

Experience

• 6-8+ years of progressive marketing experience, ideally within Dental, MedDevice, B2B, MedTech, or other complex commercial and regulated environments
• Demonstrated experience owning end-to-end marketing strategy and execution, including measurable business impact
• Proven success in demand generation, go-to-market strategy, and product commercialization
• Experience partnering with Sales organizations and influencing commercial outcomes
• Prior people leadership experience with the ability to develop and scale teams

Functional Expertise

• Strong background in market segmentation, positioning, and customer insights
• Experience managing multi-channel marketing programs (digital, events, channel/dealer marketing)
• Data-driven mindset with the ability to translate performance metrics into strategy
• Familiarity with CRM and marketing automation platforms (e.g., Dynamics, HubSpot, Showpad)

Education

• Bachelor’s degree in Marketing, Business, or related field required
• MBA or advanced degree preferred

Target Market Salary Range:

Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.

$129,200 - $157,900

Operating Company:

Kerr

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: compliance/posters/pdf/eeopost.pdf.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.