A company is looking for a Director of Marketing to own their marketing strategy and drive outcomes for the ITSM business.
Key Responsibilities
Own marketing's contribution to pipeline, sales opportunities, and closed-won revenue
Lead end-to-end go-to-market strategy including positioning, messaging, and product launches
Design and optimize the full marketing funnel from lead capture through closed-won and expansion
Required Qualifications
10+ years of B2B marketing experience, including at least one Director-level leadership role
Proven ownership of revenue-impacting marketing strategy at the product line or business unit level
Experience operating in a SaaS or hybrid SaaS + on-prem environment
Demonstrated track record of driving measurable outcomes such as pipeline generation and revenue growth
Bachelor's degree in a relevant field or equivalent practical experience
Marketing Director • Grand Rapids, Michigan, United States
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