Director of Field Marketing

Director of Field Marketing

Improveit Home Remodeling is a 35-year industry leader in home improvement, known for high-quality products, an unmatched customer experience, and a culture built on performance, development, and fun. Our team is competitive, family-oriented, and driven by the shared goal of growth - both personally and professionally.

We're expanding in Charlotte and seeking a proven Director of Field Marketing to build and lead our local field marketing and canvassing operations.

Position Overview :

The Director of Field Marketing will oversee all lead generation efforts within the Charlotte market - including events, retail partnerships, and neighborhood canvassing. This leader will be responsible for recruiting, training, and managing a team that consistently drives high-quality leads to the sales organization.

This is an on-site, hands-on leadership role ideal for a driven, metrics-minded professional who thrives in a fast-paced, high-performance culture.

Key Responsibilities :

• Build, lead, and develop a high-performing team of field marketers, event specialists, and canvassing leaders.
• Execute and optimize all local field marketing programs - home shows, retail events, partnerships, and door-to-door initiatives.
• Achieve and exceed weekly and monthly lead generation targets.
• Partner closely with Sales Leadership to ensure lead quality, conversion rates, and performance alignment.
• Manage staffing, scheduling, and logistics for all local marketing operations.
• Track performance metrics and implement data-driven improvements.
• Drive motivation, culture, and accountability within the Charlotte marketing team.
• Act as a brand ambassador for Improveit in the local community.

Qualifications :

What We Offer :