Marketing & Events Specialist

Marketing & Events Specialist (Group Sales Focus)


Position Summary
We’re looking for a Marketing & Events Specialist who is primarily focused on driving group dining, private events, and catering sales across our restaurant outlets. This role is for someone who loves hospitality, knows how to sell experiences, and can turn leads into booked business. Marketing here supports sales — bringing the right people in at the right times.


Key Responsibilities


Group & Event Sales

• Own and manage all incoming event and group leads (restaurant buyouts, corporate dinners, celebrations, weddings, hotel groups, etc.).
  
  
• Respond quickly to inquiries, qualify leads, send proposals, and follow through to close.
  
  
• Conduct site visits and build relationships with clients, planners, concierges, and local partners.
  
  
• Maintain an organized lead pipeline and weekly sales reporting.
  
  
• Work with operations to confirm menus, layouts, pricing, deposits, and event timelines.
  
  
• Identify and pursue new group segments: condo buildings, corporate offices, tour groups, wedding planners, event producers.
  
  

Events & Activations

• Plan and execute in-house revenue-driving activations (live music nights, brunch events, holiday programs, Miami citywide weekends).
  
  
• Coordinate all logistics: run-of-show, staffing needs, menus, timing, vendor coordination, guest flow.
  
  
• Build repeat business from event guests and convert them into future bookings.
  
  

Marketing to Drive Sales

• Create simple monthly promotional plans tied to revenue goals (ex: brunch growth, happy hour push, event calendar, seasonal offers).
  
  
• Keep sales materials updated: menus, event packages, photo decks, rate sheets, and hotel/concierge collateral.
  
  
• Maintain strong presence on key booking channels (OpenTable, Google listings, hotel partners) to support demand.
  
  
• Support reputation strategy by tracking guest feedback trends and sharing insights with management.
  
  

Partnerships

• Build and maintain relationships with hotel teams, nearby buildings, local businesses, and event networks.
  
  
• Set up collaborations that bring group dining and event clients into the restaurants.
  
  
• Represent the brand at local networking events when needed.
  
  

Qualifications

• 2+ years in restaurant/hospitality event sales, catering sales, or group reservations.
  
  
• Strong closing skills and comfort with targets/quotas.
  
  
• Excellent communication, follow-up, and organization — you don’t drop leads.
  
  
• Confident doing site tours and presenting packages.
  
  
• Can work some nights/weekends based on event schedule.
  
  
• Miami market knowledge is a big plus.
  
  
• Bilingual (English/Spanish) preferred.
  
  

What Success Looks Like

• More group reservations and private events booked month over month.
  
  
• Higher conversion rate from inquiry → contract → deposit.
  
  
• Increased catering and off-site event sales.
  
  
• Strong partnerships feeding consistent business.
  
  
• Smooth execution that leads to repeat bookings and referrals.
  
  

Schedule

• Full-time, mostly on-site.
  
  
• Flexible hours with priority on business development + event days.