Sr.Manager of Public Relations and Activations Job at Viaduct, An Aleron Company

Position Overview :

We are is seeking an experienced and dynamic Senior Manager of Public Relations and Activations to lead the development and execution of high-impact PR strategies and brand activations. This role is responsible for enhancing brand reputation, driving awareness, and engaging key audiences through earned media, events, partnerships, and experiential campaigns. The ideal candidate is a strategic storyteller, results-driven leader, and creative thinker who thrives at the intersection of communications, brand marketing, and experiential engagement. Ability and willingness to travel as needed to brand activation events on a cadence of 1x per month or every other month.

Key Responsibilities :

Public Relations

• Develop and oversee comprehensive PR strategies that align with business objectives and brand positioning.
• Manage relationships with external PR agencies, ensuring alignment with brand goals, messaging, and deliverables.
• Provide strategic direction and feedback to agency partners on media outreach, press materials, and campaign execution.
• Cultivate and maintain strong relationships with key media outlets, journalists, influencers, and industry partners.
• Oversee the creation and approval of press releases, media kits, thought leadership pieces, and executive communications.
• Coordinate with agencies on media opportunities, press inquiries, and crisis communications, ensuring timely and consistent messaging.
• Monitor industry trends, media coverage, and competitive activity to inform PR strategy and identify opportunities for visibility.

Activations & Brand Engagement

Leadership & Strategy

Qualifications :