Head of Field Marketing, Retail and Consumer

Head of Field Marketing, Retail & Consumer

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose : to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth.

At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping future of business. Could you be the one to make a difference?

Cognizant is seeking a strategic and results-driven Head of Field Marketing to lead integrated marketing efforts for our Retail & Consumer business across North America. This role is critical in shaping and executing high-impact marketing programs that drive demand, accelerate pipeline growth, and elevate Cognizant’s brand presence in the market.

The ideal candidate will bring deep expertise in enterprise marketing within the Retail and CPG sectors, a strong command of field engagement strategies, and a passion for leveraging data, technology, and emerging trends, especially AI, to deliver measurable business outcomes. This role requires a balance of strategic leadership and hands-on execution, with a focus on cross-functional collaboration, team development, and customer-centric innovation.

Strategic Planning & Execution

• Develop and execute integrated B2B marketing plans aligned with sales goals and vertical

priorities

Content & Campaigns

solution briefs, and digital assets

Event Marketing

customer forums, and partner activations

insights to future strategy

Field Alignment & Collaboration

consistency

Performance Optimization

Qualifications

Work model

We strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a remote position open to qualified applicants in the United States. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

Salary and Other Compensation :

Applications will be accepted until September 28, 2025.

The annual salary for this position is between $155,000 - $180,000, depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.

Benefits : Cognizant offers the following benefits for this position, subject to applicable eligibility requirements :

Medical / Dental / Vision / Life Insurance

Paid holidays plus Paid Time Off

401(k) plan and contributions

Long-term / Short-term Disability

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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