Marketing Campaign Programmer III

Location : Open to a hybrid schedule anywhere in M&T Bank's core footprint

OVERVIEW :

The Marketing Campaign Programmer is a key member of the Customer 360 Data Enablement Team, responsible for translating marketing campaign intent into high‑quality, testable business and technical solutions. This role internalizes campaign requirements, ensures they are complete, consistent, and approved by key stakeholders, and builds technical specifications that support accurate and timely campaign execution.

Partnering closely with Quality Assurance (QC), analytics, data sourcing, and channel teams, the Marketing Campaign Programmer leverages Customer 360 data assets and the Amperity platform to build, test, and deliver compliant marketing campaigns. The role requires strong data curiosity, technical proficiency, attention to detail, and the ability to collaborate effectively in a cross‑functional, Agile environment while adhering to internal development standards, regulatory requirements, and data governance policies.

POSITION RESPONSIBILITIES :

1. Requirement Review & Refinement

• Review, internalize, and refine campaign requirements to ensure they are complete, consistent, clear, and testable.
• Apply industry best practices and guidance from experienced team members to strengthen requirement quality and traceability.
• Identify gaps, ambiguities, or risks in business requirements and propose refinements for alignment with campaign goals and data capabilities.

2. Stakeholder Review & Approval

3. Technical Specification Development

4. Campaign & Segment Build

5. Quality Assurance Collaboration

6. Issue Remediation

7. Customer 360 Data Enablement

8. Planning, Delivery, & Continuous Improvement

Ongoing Responsibilities & Governance

MINIMUM QUALIFICATIONS REQUIRED :

IDEAL QUALIFICATIONS PREFERRED :

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $85,800.00 - $143,000.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Buffalo, New York, United States of America