Lifecycle Marketing Associate

A company is looking for an Associate, Lifecycle Marketing.

Key Responsibilities

Manage the campaign production pipeline for marketing emails on Braze, collaborating with stakeholders and agency points of contact

Plan and execute campaigns end-to-end, including content briefing, deployment, QA, reporting, and optimization

Analyze customer data and campaign metrics to provide actionable recommendations for improving engagement and retention

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or equivalent experience

2-3 years of experience in SaaS lifecycle marketing, preferably in health or wellness

Experience with audience segmentation and personalized messaging based on health factors

Hands-on experience with Braze for building email and SMS campaigns

Proficiency in LCM analytics and reporting tools