Marketing Manager (Georgia Tech)

POSITION : Marketing Manager

DEPARTMENT : Legends Global Sales (LSM)

REPORTS TO : General Manager

FLSA STATUS : Salaried / Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, convention centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

GLOBAL SALES

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.

LEGENDS & THE PROJECT | GEORGIA TECH

The Georgia Tech Athletic Association (GTAA) and Legends formed a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Lead Georgia Tech’s digital marketing strategy for assigned revenue and engagement initiatives including, but not limited to, season ticket renewals / new sales, individual game ticket sales, suites, parking, hospitality, retail, corporate partnerships, and 50 / 50 raffle sales.

Build customer segments, customer journeys, A / B testing, and advertising campaigns in Oracle Eloqua to drive new season / individual game ticket revenue, retail sales, and annual fund donations.

Oversee email marketing strategies and execution including developing, building, testing, and optimizing highly segmented email campaigns for assigned revenue streams.

Coordinate with the social media team on executing social campaigns and assist with developing landing pages, tracking tags, and advertisements for Georgia Tech and eVenue websites.

Coordinate with Paciolan, Salesforce, and other partners.

Coordinate paid advertising campaigns for ticket, events and retail initiatives.

Work closely with the Marketing team to initiate and develop content for all digital marketing channels, including email, websites, search, social media, etc.

Assist in copywriting, editing, and proofreading copy for email and website.

Assist with managing digital surveys, website form submissions, and customer communication subscriptions.

Develop website landing pages for ticketing initiatives.

Assist with developing creative and strategic marketing campaigns to drive data collection, ticket sales, engage fans, and expand the brand.

Assist with analyzing the performance of digital marketing channels via various analytics platforms.

Oversee execution of digital communications including email and social media : pre / live / post event updates, automated messages, etc.

Monitor and analyze all traffic on our digital marketing channels during events.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below represent the knowledge, skill, and / or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

One-to-two years of digital marketing and / or email marketing experience; agency or sports industry experience a plus.

Proficient in Adobe Creative Suite (Photoshop, InDesign, etc.).

Working knowledge of web analytics and reporting tools (Such as Google Analytics and Google Data Studio)

Working knowledge of HTML coding. CSS is a plus.

Working knowledge of Content Management Systems, Oracle Eloqua, or a similar email marketing platform.

Understanding of email marketing strategy and best practices.

Exceptional writing, editing, and multi-tasking skills.

Strong ability to think strategically, creatively, and quickly.

Outstanding communication and interpersonal skills.

Ability to work nights and weekends

EDUCATION AND / OR EXPERIENCE

Bachelors degree preferred

One-to-two years of digital marketing and / or email marketing experience; agency or sports industry experience a plus.

COMPENSATION

Competitive pay commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location : On Site – Georgia Tech Atlanta, GA

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE :

The essential responsibilities of this position are described under the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity / Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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