Senior Manager, Ticketing & Sales Enablement

Senior Manager, Ticketing & Sales Enablement

The Senior Manager, Ticketing & Sales Enablement is responsible for enhancing and executing ticketing strategies to maximize sales and service activities to drive ticket revenue. This position will also support the strategic development of electronic sales, engagement campaigns, and market strategy to achieve and exceed all organizational revenue goals.

Essential Functions :

• Develop, oversee and implement sales enablement strategies that align with overall business objectives and drive ticketing revenue growth
• Select, implement, and manage sales enablement tools and platforms to enhance sales and service productivity and track performance
• Analyze sales / service data, metrics, and KPIs to evaluate the effectiveness of enablement initiatives and identify opportunities for optimization
• Streamline and optimize the sales / service processes to improve overall team efficiency and effectiveness
• Assist in campaign management and reporting to ensure success of initiatives
• Stay informed about market trends and product offerings to ensure the organization remains at the forefront of new market opportunities
• Manage and oversee ticket sales across multiple secondary platforms including online and third-party agents
• Collaborate with the analytics and sales / service teams to create internal and league-required ticket revenue reports
• Identify and implement new innovative initiatives to improve the efficiency of teams
• Oversee and manage the Lions Perks program to enhance fan engagement and loyalty
• Analyze and provide support for ad hoc ticketing initiatives as directed by management
• Support email / electronic sales campaigns and communication to support sales engagement initiatives in a collaborative manner with various departments
• Assist the Ticket Technology Department with initiatives focused on ticketing technology and other customer-facing platforms across departments
• Maintain flexibility and adaptability to manage multiple deadlines in a fast-paced environment

Nonessential Functions :

Qualifications / Requirements :