MEDIA EXECUTIVE - KSLA

Media Executive - KSLA

Job Category: Sales

Full-Time

Shreveport, LA 71101, USA

Description

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KSLA News 12 is the aggressive, National Edward R. Murrow award-winning CBS affiliate serving the region known as the ArkLaTex. The station is the market's leader in timely and accurate reporting of breaking news, investigative journalism, award-winning storytelling, and First Alert Weather. KSLA News 12 serves its community on all on-air, digital, and mobile platforms, embracing the innovation of the industry. In the center of the ArkLaTex is the Shreveport/Bossier City metroplex, where the best of Louisiana, Texas, and Arkansas culture is combined to create a vibrant and comfortable lifestyle.

Job Summary/Description

KSLA 12 is looking for an experienced Media Executive to join our successful sales department. As a Media Executive, you would be responsible for generating revenue by identifying prospects, developing partner-focused strategy, building presentations, negotiating and closing deals, and building long-term relationships. Ultimately, this position will increase sales and nurture client relationships at a high standard.

We're searching for a passionate salesperson with a desire to help local businesses grow through digital advertising.

Duties/Responsibilities include, but are not limited to:

• As a Media Executive, you would be responsible for generating digital revenue and broadcast revenue by identifying prospects, developing partner-focused strategy, building presentations, negotiating and closing deals, and building long-term relationships
• Ultimately, this position will increase sales and nurture client relationships at a high standard
• Cultivating, developing, and maintaining relationships with key decision makers at both the agency and client level
• Answering leads in the form of incoming phone calls and emails
• Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities
• Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts
• Managing prospects in CRM
• Meeting and exceeding sales expectations monthly, quarterly, and annually

Qualifications/Requirements

At least 2 years of digital sales experience

Strategic, consultative selling experience with proven ability to navigate large and complex deals

Proven experience in creating presentations

The ability to work across departments to meet the targets of the digital department

Expert negotiation skills with experience in high-level sales deals

Excellent organizational and project management skills with the ability to multitask, prioritize, and manage time effectively while also ensuring accuracy of work through attention to detail

Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings

Must be results-driven, and take appropriate steps to achieve goals while taking ownership of situations as needed

Proven ability to deliver timely, accurate work product and demonstrate good follow-up and follow-through

Proven ability to build supportive and constructive relationships within and outside of the organization

KSLA-TV/Gray Media is a drug-free company

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.