Senior Product Marketing Manager (Marketplace)

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world.

About The Role And Our Team

As a Senior Product Marketing Manager, you will help TKWW create an exceptional marketplace experience to help couples find their dream wedding team – from product discovery and solutioning to go-to-market planning and execution. You will partner closely with product management, design, research and go-to-market teams, ensuring that our customers’ voice is reflected in our products and messaging.

You will drive customer insights to inform product development, develop differentiated and customer-backed product positioning, and partner with Marketing and Channel teams to drive product adoption and engagement. You will work with passionate, talented individuals committed to helping couples find vendors that meet their budget and needs.

Responsibilities

• Product Positioning - Craft differentiated product positioning and respective messaging, including key product claims and other artifacts to drive overall product awareness, consideration and usage.
• Customer Insights & Advocacy : Leverage and drive market and competitive research to become a strong advocate and voice for our existing and prospective user needs and help shape the product roadmap.
• In-Market Testing & Experimentation : Generate hypotheses and work with cross-functional teams to design and execute experiments to improve marketplace KPIs.
• Go-To-Market Planning & Execution : Partner with marketing channel owners to launch, track and optimize notable releases.
• Content and Asset Development : Develop and execute content, assets and communication needs for key marketplace initiatives including in-product messaging and email communications.
• Market Intelligence – Proactively stay on top of competitors’ strategies and market trends and drive follow-up actions.

Successful Candidates Have

Work Model

This role is and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.

What We Love About You

What You Love About Us

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

US Notice : The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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