Lead Funnel Architect

About GenRevv

GenRevv helps real estate private equity firms and alternative investment managers attract accredited investors through full-funnel performance marketing.

We design and optimize high-performing marketing systems that turn ad spend into investor relationships connecting creative, media, data, and automation into one cohesive growth engine.

We’re looking for a Lead Funnel Architect to own the design, testing, and optimization of investor acquisition funnels that convert across Meta, landing pages, email, and CRM touchpoints.

Role Overview

As Lead Funnel Architect , you’ll design, implement, and optimize high-performing investor acquisition funnels from ad click through booked call.

You’ll collaborate directly with the Creative, Media, and Operations teams to drive front-end performance and ensure campaigns deliver measurable investor outcomes.

This is a hands-on systems role part strategist, part builder, part optimizer. You’ll improve conversion rates through disciplined testing, data-driven iteration, and documentation of what works, creating templates and frameworks that can scale across clients.

Key Responsibilities

Funnel Design & Optimization

Architect investor acquisition funnels spanning ads, landing pages, emails, and CRM automations.

Define messaging, sequencing, and offer logic to maximize lead quality and conversion efficiency.

Collaborate with creative and media teams to align copy, visuals, and targeting.

Develop and execute testing frameworks to improve performance across all funnel stages.

Manage the technical setup of funnels within tools like HubSpot, Zapier, Unbounce, or GoHighLevel.

Data & Iteration

Monitor funnel KPIs (CTR, CPL, MQL, booked meetings, conversion rates)

Analyze performance data to uncover insights and drive creative or structural changes.

Document learnings and maintain a living Funnel Playbook for internal use.

Systemization & Collaboration

Identify cross-client performance patterns and turn them into standardized templates.

Partner with Paid Media, Creative, and Ops to unify message, offer, and funnel strategy.

Lead funnel audits, testing sessions, and performance reviews to improve consistency and scalability.

Qualifications

58 years in performance marketing, growth, or CRO roles with proven experience designing and optimizing funnels.

Expert understanding of Meta advertising , landing page conversion , email nurture , and CRM automation .

Proficiency in HubSpot , Zapier , Unbounce , or similar tools.

Analytical and data-driven confident interpreting dashboards and identifying conversion opportunities.

Excellent collaborator who can translate data into actionable creative direction.

Familiarity with capital raising, real estate syndications, or financial marketing strongly preferred.

What Success Looks Like

Funnels consistently improve performance and efficiency across clients.

Insights from testing inform creative, media, and messaging strategies.

Standardized funnel frameworks accelerate onboarding and execution.

Conversion improvements directly impact client ROI and long-term engagement.

Compensation & Environment

Base Salary : $95,000 $115,000

Performance-based bonuses tied to funnel metrics

Fully remote, fast-paced, performance-driven team

Opportunity to help define the next generation of investor-focused funnel strategy and creative testing