Data Operations Analyst

Job Title : Data Operations Analyst

Location : Irvine, CA - Hybrid

Duration : 12 months

We're looking for a Data Operations Analyst who is ready to jump in to support our marketers with accessing, making sense of, and using all the data we generate to deliver better outcomes for our patients. You will This includes web analytics, media tracking and marketing technology implementations, audits, quality assurance, as well as providing technical support as needed.

What are the top 3-5 skills, experience or education required for this position :

Experience with setting up and managing items in Google Tag Manager or Adobe Tag Manager, Experience defining and maintaining naming conventions for UTM tracking.

You Will :

• Be the go-to person for internal and external stakeholders on all issues related to the implementation of data collection tags on websites and applications, including web analytics, media tracking, audits, QA, and providing technical support as needed.
• Be responsible for the implementation and governance of Google Analytics and Google Tag Manager, ensuring that events and conversions are defined, tracked, and implemented correctly.
• Be a lead curator of our data. Drive standardization for web and mobile analytics tag creation and audit processes, to ensure there is a baseline of data quality, consistency, and architectural integrity throughout historical data.
• Help to document our data capture and transformation processes and develop a system of robust QA in partnership with our martech teams
• Assist in the implementation of OneTrust across client websites to support evolving and shifting privacy guidelines

Required Experience & Skills

Experience with the following ad tech :

Google Analytics

Google Tag Manager

LiveRamp

Segment (CDP)

Google Ads Suite

The Trade Desk (or other DSP)

Bonus : Experience with server-side tagging

Our Core Values

Be Humble : You're smart yet always interested in learning from others.

Work Transparently : You always deal in an honest, direct and transparent way.

Take Ownership : You embrace responsibility and find joy in having the answers.

Learn More : Through blog posts, newsletters, podcasts, video tutorials and meetups you regularly self educate and improve your skill set.

Show Gratitude : You show appreciation and return kindness to those you work with.