Paid Media Strategist

Who We Are:
The Bliss Group is a data-driven marketing communications firm that is centered on strong values and a commitment to training you to accelerate your personal career development. Our continued growth is opening up new opportunities for all levels within our firm, particularly in healthcare, technology, financial and professional services and social purpose. We are always looking for team members who are passionate about our industry, our clients and making a difference in our society.

Position Overview:
The Bliss Group has an immediate opening for a full-time, experienced Paid Media Strategist (Account Supervisor/Account Director) to lead paid media strategy and execution across our client roster.
This right candidate is someone who knows their way around every major paid channel and can marry data-driven performance with big-picture strategy.

Responsibilities may include but are not limited to:
Strategy:

• Develop sophisticated paid media strategies for clients across all major channels (paid social, paid search, CTV, programmatic, native) and stages of the buyer journey
• Articulate the role of paid media in amplifying and supporting other marketing channels across the funnel.
• Connect media strategy to broader marketing and business objectives
• Guide clients on channel selection, budget allocation, creative approach, and measurement frameworks.

Execution:

• Launch and optimize campaigns hands-on in-platform (LinkedIn, Google Ads, Meta, programmatic, etc.).
• Dive into reporting dashboards to analyze results, extract insights, and continuously improve performance.
• Collaborate closely with creative and account teams to bring campaigns to life.

Client Partnership:

• Lead client conversations, translating paid media complexity into clear, actionable recommendations.
• Proactively flag opportunities, risks, and trends before anyone asks.
• Educate clients and teams on the value and integration of paid media within a broader omnichannel marketing mix.
• Help clients connect the dots across every touchpoint, not just optimize the dials within one channel.

Qualifications:

• Bachelor's degree
• 5–8 years of experience in paid media, with a focus on B2B campaigns
• Agency experience managing multiple clients and complex priorities
• Demonstrated ability to develop paid media strategies that fit within broader omnichannel marketing programs
• Hands-on expertise in campaign execution across paid search, paid social, display, and remarketing; programmatic and ABM experience are a plus
• Strong analytical skills with proficiency in key ad platforms (e.g., LinkedIn, Google Ads, Meta), reporting tools, and Excel
• Experience with Google Analytics, Google Tag Manager, or Looker Studio are a plus
• Comfortable working both strategically and tactically; willing to dive into platform details when needed
• Strong written and verbal communication skills
• Strong project management skills and exceptional attention to detail

Work Location: This position will be based in our NYC office working a hybrid schedule.

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