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Marketing Communication Specialist

Marketing Communication Specialist

UnitedHealth GroupMinnetonka, MN, United States
Hace 4 días
Tipo de contrato
  • A tiempo completo
Descripción del trabajo

This position follows a hybrid schedule with 4 in-office days per week. Our office is located at 9800 Healthcare Lane, Minnetonka, MN.

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together .

Come be a valued member of a dynamic Medicare distribution organization as we build a next generation, omni-channel distribution platform that aligns to a changing landscape and is tailored to the evolving needs of agents and consumers. The Marketing and Communications Specialist is a member of the Sales Strategy and Experience team that is responsible for ensuring our internal and external stakeholders have the information needed to deliver our value proposition to Medicare consumers and support company growth goals. This role is an exciting opportunity for a well-rounded, savvy communicator to impact our business and support our 90,000+ contracted Medicare field agents through targeted communications. This role's primary function will be focused on supporting and developing content including communications, website articles, call campaigns, newsletters, reference guides, and other resources to communicate critical information and deliver a best-in-class agent experience. This role will also support internal communications to our 2,500 team-members and be part of a cross-functional team with partners across field sales, product, marketing, service, technology, legal, operations and others to help optimize outreach and deliver a best-in-class agent experience.

This position will support high-impact programs and communications that advance agent engagement across several key initiatives such as our agent newsletter, agent recognition, and training.

This position is full-time, hybrid schedule (40 hours per week), Monday through Friday, with 4 days in the office and 1 day remote. Employees are required to have flexibility to work any of our 8-hour shift schedules during our normal business hours of 8 : 00 AM - 5 : 00 PM. It may be necessary, given the business need, to work occasional overtime.

We offer weeks of paid training. The hours of training will be based on your schedule or will be discussed on your first day of employment.

Primary Responsibilities :

  • Write / edit content for internal and external stakeholders that is clear, creative, error - free and grammatically correct.
  • Submit and receive legal / compliance review for external materials.
  • Develop strong trusting relationships with internal business partners to support understanding and collaboration of our agent communication efforts (marketing, product, PHD, ALM, legal / compliance, operations, digital, data analytics, etc.).
  • Build and deploy HTML emails through email marketing platforms and track performance.
  • Collaborate with stakeholders to create and refine web content and copy for our online agent portal.
  • Collect reporting data and update email reports; send report to leaders with insights and trends provided by manager.
  • Support strategy and execution for national events including managing event logistics, coordinating registration details, managing project timelines, working with event planning company, and developing creative event experiences.
  • Support omni-channel communication campaigns related to our Go-to-Market strategy including AEP readiness, events and certifications.
  • Support communications needs for our training team, including eCards that highlight upcoming trainings and thank agents for attending trainings.

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications :

  • High School Diploma / GED or equivalent work experience.
  • Must be 18 years of age or older.
  • 1+ years of experience in communications, marketing, or public relations, with a strong focus on content creation across multiple channels, including digital, print, social media, and verbal communications.
  • Demonstrated ability to work with discipline, urgency, and attention to detail in a fast-paced environment.
  • Experience managing multiple projects
  • Intermediate experience in Microsoft Office suite Excel (data analysis, formulas, pivot tables) PowerPoint ( creating presentations) Word (Document formatting, templates) SharePoint (managing shared documents) Teams ( communication and meeting facilitation)
  • Flexibility to work any of our 8-hour shift schedules during our normal business hours of 8 : 00 am - 5 : 00 pm
  • Preferred Qualifications :

  • Experience in the health care industry
  • Experience planning and coordinating events
  • Experience analyzing data and identifying trends and actionable insights
  • Experience coding HTML through applications like Adobe Dreamweaver
  • Experience in building and executing initiatives in a corporate setting (or in consultation with corporations)
  • Knowledge and / or use of Associated Press Stylebook
  • Proven excellent project management skills including development of strategic initiatives, active management and execution
  • Telecommuting Requirements :

  • Reside within commutable distance to the office at 9800 Healthcare Lane, Minnetonka, MN
  • Ability to keep all company sensitive documents secure (if applicable)
  • Required to have a dedicated work area established that is separated from other living areas and provides information privacy
  • Must live in a location that can receive a UnitedHealth Group approved high-speed internet connection or leverage an existing high-speed internet service
  • Soft Skills :

  • Ability to be flexible and work with ambiguity
  • Exceptional written communication and editing ability, with a strong aptitude for planning and executing effective campaigns and tactics
  • Works effectively with cross-functional teams, including marketing, design, and sales
  • Builds strong relationships with internal stakeholders and external partners
  • All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
  • Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $58,800 - $105,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

    At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location, and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

    UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

    UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

    #RPO

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    Communication Specialist • Minnetonka, MN, United States

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