Demand Generation and Digital Marketing ManagerUnited States

Demand Generation And Digital Marketing Manager

Working at Thoropass Thoropass makes it as easy to do the right thing as it is to check a box. Our team members believe that partnership lightens the load. Not everyone can be an expert at everything lending each other support in areas of weakness strengthens everyone's offering. We collaborate openly and enthusiastically; without ego.

About the Role

Thoropass is seeking a results-driven Demand Generation and Digital Marketing Manager to lead the execution of a comprehensive, multi-channel strategy to fuel our growth. As part of our Growth team, you'll collaborate cross-functionally with Sales, Product Marketing, and Content to generate pipeline from our target mid-market and enterprise customers.

This role requires a builder mindset and thrives in ambiguity. You'll join a high-performing, AI-forward team transforming how marketing drives outcomesfrom zero to one. This is a hybrid strategy and execution role where you'll shape campaigns, analyze performance, and drive revenue-impacting initiatives across paid, email, events, SEO, the Web and more.

This role reports to the Director of Demand Generation and may manage 12 reports over time.

What You'll Do :

Own and Execute Demand Generation Strategy

• Lead integrated campaigns across paid media (Google Ads, LinkedIn, Bing), SEO, email nurtures, events, content syndication, and webinars.
• Design and optimize a range of inbound programs that convert MQLs to SQLs at an improved rate.
• Build and manage top-of-funnel acquisition strategies to generate high-intent leads.
• Execute and analyze dedicated sends, segment-based newsletters, and nurture campaigns and sequences.

Campaign Performance & Reporting

Cross-functional Collaboration

Innovation & Channel Optimization

About You :

Qualifications :

Compensation :

Equal Opportunity

Thoropass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Even if you feel you don't meet every requirement, consider applying! Thoropass acknowledges the research which shows that women and people of color are less likely to apply for jobs when they don't meet all of the stated qualifications. However, we're looking for authentic innovators to blaze new trails and you just may be the right person for this or another role.