Senior Manager, Integrated Marketing

A company is looking for a Senior Manager, Consumer Integrated Marketing - New Verticals Habituation and Affordability.

Key Responsibilities

Define the strategy and roadmap for driving repeat engagement and communicating value across New Verticals

Build and execute full-funnel marketing campaigns across various channels to drive growth

Collaborate with cross-functional teams to align on business objectives and influence customer behavior

Required Qualifications

8+ years of marketing experience in a corporate or startup environment, preferably in tech, eCommerce, or CPG

Proven success in driving retention and customer engagement through lifecycle or growth marketing

Strong strategic and analytical mindset with the ability to translate data into actionable marketing strategies

2+ years of people leadership experience with a focus on developing high-performing teams

Bachelor's degree required; MBA preferred