Marketing - Graphic Designer

As a combined organization, Franklin Energy and AM Conservation Group is undertaking what is perhaps the central challenge of our times - to help drive the transition to net-zero carbon economies while ensuring that no working families, businesses, or local communities are left behind. To do that, we are the utility industry's top provider of turn-key energy efficiency and grid optimization programs and products, all of which contribute to reducing carbon and waste and, at the same time, free-up resources for creating more innovation investment and jobs. With over 26 years in business, we have more than 1,300 experts across the United States and Canada, with warehouses on both coasts. The organization's integrated in-house services provide deep personalization and insights, helping energy partners achieve their carbon-reduction and energy productivity goals.

We believe the organization's most "precious resources" are its people. We pledge a relentless pursuit to embody a culture that acknowledges, recognizes, and infinitely seeks to understand the unique differences of its people. We are committed to creating employee experiences that continually attract and embrace a multiracial, multicultural, and multigenerational workforce that promotes outstanding performance and mirrors our diverse partnerships, clients and communities we serve.

Position Summary

This position will help create, maintain and pre-press modern marketing assets and content to support our corporate brand, our clients and their customers. In this role, you will gather visual requirements, collaborate to develop design concepts, design graphic elements, and prepare final artwork for printing and / or distribution. In addition to the creative team, you will be collaborating closely with the innovation, program and corporate marketing teams to ensure our designs are aligned with our client's goals and the company's overall growth strategy. Ultimately, you'll create both functional and appealing designs that address our clients' needs and help us grow our customer base

Essential Duties and Responsibilities

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

Creativity is an absolute must. You must be able to continuously come up with effective ideas that are visually beautiful and engaging, in line with business requirements and any associated technical limitations. Even when working off of limited information.

Gather and evaluate user requirements, in collaboration with marketing team. Facilitate development of vision by researching, conceiving and sketching design concepts.

Create original graphic designs and layouts. Identify design problems and devise elegant solutions. Adhere to client and corporate brand standards in regards to fonts, colors, images and the like. Accountable for preparing completed materials for pre-press (and sending them to the centralized printer) and / or digital distribution.

Collaborate with the innovation team, marketing team, sales team, and others in the development and execution of graphic needs for corporate and program marketing initiatives. Make strategic design recommendations. Ask smart questions, take risks and champion new ideas.

Leverage digital workflow tool, document management system and other process improvements to increase efficiency of team and improve work.

Ensure all best practices and processes are followed.

Accountable for ensuring work is on brief, on brand, on time and of the highest quality.

Mentor colleagues, while contributing to the overall team culture. Contribute to a positive, creative, fast-paced and innovative marketing team environment.

Create strong cross-functional relationships within the innovation, marketing and creative teams.

Maintain a consistent and robust understanding of customer engagement, the demand side management industry and modern graphic design best practices to contribute to your team as an expert. Research and showcase knowledge in graphic design at industry conferences and in award submissions.

Position Requirements

Education and Experience

Bachelor's degree from an accredited college or university in graphic design or related field.

Digital marketing experience preferred. Certifications and specialized training a plus.

1-5 years related experience, including demonstrated graphic design work.

Experience in energy efficiency, water conservation and / or demand response a major plus.

Required Skills, Knowledge and Abilities

Excellent eye for design, with extensive experience in graphic design best practices. A portfolio with work that demonstrates graphic design capabilities is required for this position.

Strong communication and demonstrated cross-functional collaboration skills. Ability to influence staff and clients on a 360 degree basis both up and down the organization is essential. Must be able to present complex designs and recommendations across technical and non-technical teams.

Capable of taking feedback and working with stakeholders to establish and improve approved designs.

Must be able to handle and prioritize a wide variety of work in a fast-paced environment.

Must be a detail-oriented, organized, self-starter with strong leadership skills.

Proficient in Adobe Creative Suite, specifically InDesign, Illustrator and Photoshop.

An understanding of HTML and CSS is a major plus.

A working knowledge of automated marketing tools such as HubSpot is strongly preferred. HubSpot certifications, especially Design and Growth-Driven Design certifications, a major plus.

Familiarity with digital workflow tools (e.g., Workfront, InMotion) and digital asset management systems (e.g., Canto) preferred.

Committed to diversity and inclusion

Licenses & Certifications

Valid driver's license

Travel Requirements

Willingness to travel up to 10%

Note : Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.

The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position.

An Equal Opportunity Employer