Salesforce Marketing Cloud Specialist

We are seeking a technically skilled Salesforce Marketing Cloud Specialist to join our IT team. This role is not part of the marketing department, but instead supports marketing initiatives through deep technical expertise in Salesforce Marketing Cloud. The ideal candidate will manage backend campaign setups, data integrity, customer journey automations, and ensure seamless synchronization between our Salesforce org and Marketing Cloud.

When not supporting marketing efforts, this individual will contribute to broader Salesforce administration and process management within the IT department.

Key Responsibilities

• Maintain and optimize Salesforce Marketing Cloud configurations, including data extensions, contact models, and triggered sends.
• Build and manage customer journeys using Journey Builder, Automation Studio, and Email Studio.
• Collaborate with marketing teams to implement new campaign automations based on their strategy and designs.
• Ensure data consistency and synchronization between Salesforce CRM and Marketing Cloud via Marketing Cloud Connect.
• Monitor and troubleshoot technical issues within the Marketing Cloud ecosystem to ensure reliable execution of campaigns.
• Assist in IT-related Salesforce org enhancements, flow / process builder maintenance, and system integrity.
• Support reporting and analytics through Marketing Cloud and Salesforce when needed.
• Contribute to IT-led Salesforce initiatives, system upgrades, and process documentation.

Skills & Requirements

J-18808-Ljbffr