Digital Marketing Manager

Job Description

Job Description

Salary : $75,000 - $85,000 per year

Job Title : Digital Marketing Manager

Job Classification : Regular, Full-Time, Exempt

Reports to : Senior Director, Digital Marketing

Department : Web & Digital (265)

Work Location : Remote

Revised Date : October 2025

SUMMARY / OBJECTIVE

The Digital Marketing Manager plays a critical role in executing and optimizing Global Christian Relief's (GCR) digital marketing strategy across email, paid media, and digital fundraising channels. This individual brings energy, precision, and passion to deliver high-quality campaigns that engage believers, mobilize prayer, and inspire giving.

The ideal candidate is a strong believer in Jesus Christ, a natural team player, and thrives under pressure. This role requires someone eager to roll up their sleeves, move quickly, and manage multiple projects while collaborating across teams and vendors to bring strategic initiatives to life with excellence.

KEY RESPONSIBILITIES

This role is responsible for the following duties, but is not limited to :

• Execute digital marketing campaigns across email, paid search, display, social media, and web, including A / B testing to refine messaging, creative, and performance.
• Recommend and implement effective email strategies to grow the house file, increase engagement, and drive efficient fundraising.
• Manage audience segmentation, personalization, and testing in Salesforce Marketing Cloud and other audience management systems.
• Build and QA donation forms and landing pages to ensure accuracy and performance.
• Track and optimize KPIs around email engagement, fundraising, and web analytics. Share top insights. Deliver effective, concise reports mapping to revenue goals and donor KPIs.
• Optimize website and landing pages for CRO, supporting a website refresh in collaboration with our internal team.
• Maintain the digital marketing calendar and coordinate cross-departmental workflows for digital efforts.
• Own third party vendor and agency relationships. Ensure accountability, performance, and budget pacing.
• Collaborate with content and field story teams to ensure campaigns align with messaging and brand standards.
• Stay informed about trends, technologies, and best practices to continually improve.
• Additional duties as assigned.

REQUIREMENTS

REQUIRED EDUCATION AND EXPERIENCE

SUPERVISORY RESPONSIBILITY

This position may have direct reports.

WORK ENVIRONMENT

This job operates in a home office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers.

The remote work culture at Global Christian Relief emphasizes flexibility, autonomy, and mutual trust. Employees manage their own schedules and workspace, relying on digital collaboration toolsincluding video conferencing, messaging platforms, and cloud-based applicationsto stay connected. Clear communication, self-discipline, and effective time management are essential to balancing professional responsibilities with personal life. Employees are expected to remain responsive, meet deadlines consistently, and actively participate in virtual meetings and discussions, maintaining high productivity without direct oversight. Transparency, accountability, and mutual respect underpin our successful remote teams, ensuring a cohesive, efficient work environment despite physical distance.

PHYSICAL DEMANDS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to speak clearly so others can understand and understand the speech of another person. The employee is frequently required to sit for long extended periods of time; to stand; to alternate sitting or standing at will, to walk; to use hands to handle, feel or control objects or controls; to repeat the same movements and to reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

This job requires being able to lift lightweight objects (1 to 10 pounds) with no repetitive bending, stooping or reaching overhead.

POSITION TYPE / EXPECTED HOURS OF WORK

This is a full-time position and hours of work and days of work are generally Monday through Friday, 8 : 00 a.m. to 5 : 00 p.m. However, evening and weekend work may be required as job duties demand.

TRAVEL

Minimal travel may be required for this position.

ADDITIONAL ELIGIBILITY QUALIFICATIONS FOR THE MINISTRY

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice as directed by the supervisor.