Director, Marketing Strategy & Planning Global Demand Generation

Director, Marketing Strategy & Planning Global Demand Generation

3 weeks ago Be among the first 25 applicants

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

Okta celebrates a variety of perspectives and experiences. We are not looking for someone who checks every single box – we’re looking for lifelong learners who can contribute with their unique experiences. Join our team as we build a world where Identity belongs to you.

The Marketing Strategy & Planning Team

Okta’s Marketing Strategy & Planning function shapes marketing strategy, orchestrates the planning lifecycle, maximizes performance, and delivers significant ROI to achieve Okta's objectives.

The Director, Marketing Strategy & Planning Global Demand Generation Opportunity

Reporting to the Senior Director, Marketing Strategy, Planning & Operations, this leadership role will establish and champion Okta’s Global Demand Generation strategy and the planning framework. You will lead and develop a global team of strategy and planning professionals and partner with senior Marketing and Go-to-Market leadership to set strategic priorities, growth plans, and an effective operational plan. You will ensure alignment with company objectives, drive data-informed decision-making, and act as a trusted interface between Demand Generation Marketing and the broader GTM ecosystem (Sales Leadership, GTM Strategy & Planning, Finance).

What You’ll Be Doing

• Lead and own the global annual and quarterly Marketing planning process for Demand Generation Marketing, driving collaboration with the Global Demand Generation leadership team and key stakeholders in Sales, GTM Strategy & Planning, and Finance. Shape strategic direction and validate alignment with company objectives to ensure strong ROI for marketing initiatives.
• Direct the strategic prioritization of marketing investments, align budget owners on critical trade-offs, and establish an investment framework to assess outcomes and guide resource allocation.
• Oversee and elevate the global Quarterly Business Review (QBR) process for Demand Generation Marketing, synthesize performance insights with Marketing Analytics, and present findings and recommendations to senior leadership.
• Promote a data-driven culture by delivering analytical insights on marketing performance to Marketing, Sales, and GTM Strategy & Planning, identifying opportunities and guiding prioritization of initiatives to accelerate growth.
• Act as a trusted strategic advisor to senior leaders on direction, operational improvements, and initiatives to enhance effectiveness across global marketing teams.
• Lead and champion complex, cross-functional, global initiatives from inception through execution, navigating organizational dynamics and ensuring alignment on goals, timelines, and resources.
• Build and develop a high-performing global team of marketing strategy and planning professionals, fostering collaboration and continuous improvement.
• Collaborate with Marketing Analytics leadership to ensure robust reporting capabilities that meet evolving strategic needs.

What You’ll Bring To The Role

The annual base salary range for candidates in the San Francisco Bay Area is between $206,000 and $309,000 USD. Depending on location, skills and experience, base salary varies with equity (where applicable), bonus, and benefits (health, dental, vision, 401(k), FSA, and paid leave) per plan policies. For Total Rewards, see Okta’s policy information.

The annual base salary range for candidates in California (excluding the San Francisco Bay Area), Colorado, New York, and Washington is between $184,000 and $276,000 USD.

What you can look forward to as a Full-Time Okta employee

Okta cultivates a dynamic work environment with tools, technology, and benefits to empower employees to work productively in a setting that suits their needs. Some roles may require travel to office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, disability, or veteran status. We also consider applicants with arrest and convictions consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding, please request accommodation.

Okta is committed to complying with applicable data privacy and security laws. For more information, please see our Privacy Policy.

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