Paid Social Media Strategist

Job description

About the Role

SiaX is looking for a Paid Social Media Strategist to drive the strategy and execution of paid campaigns across search, social, display, video, and app environments. This role goes beyond channel execution — it requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth. You’ll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight.

Your Impact

• Strategic Growth Partner: Own the strategy for paid media campaigns across search, social, and app channels, ensuring alignment with client business objectives across regions and lines of business.

• Performance Driver: Lead paid social growth campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, and emerging platforms — optimizing toward CPA, ROAS, ROI, and acquisition KPIs.

• Automation Architect: Collaborate with Ad Tech and Product partners to design and scale automation and optimization frameworks using tools such as Meta APIs, Smartly, and custom-built solutions.

• Proactive Innovator: Continuously identify opportunities to design and run A/B tests, expand campaigns beyond maintenance mode, and unlock new efficiencies and growth levers.

• Cross-Functional Collaborator: Work with creative, analytics, and account teams to integrate paid media seamlessly into broader campaigns and client strategies.

• Analytical Storyteller: Translate performance data into actionable insights, explaining not just what happened but why — and how we can do more, better.

What Success Looks Like

• Campaigns consistently meet or exceed performance benchmarks across channels, including app-based performance marketing environments.

• Multi-million dollar paid social budgets are paced accurately, optimized effectively, and connected to business outcomes.

• Reporting provides clear insights, actionable recommendations, and a forward-looking roadmap for growth.

• Automation and optimization frameworks improve efficiency and scalability, enabling stronger client outcomes with fewer manual touchpoints.

• Clients and internal teams view you as a trusted strategist — someone who brings proactive, innovative solutions to both immediate and long-term challenges.

• Campaign roadmaps demonstrate ongoing learning, iteration, and curiosity that keep SiaX and our clients ahead of platform shifts and industry trends.

Qualifications

• 4–6+ years managing paid social campaigns across major platforms (Meta, TikTok, LinkedIn, Pinterest, Reddit) with proven success driving acquisition and ROI.

• Strong grasp of full-funnel performance marketing and how paid media impacts business growth.

• Skilled in campaign management, reporting, and automation tools (Meta Ads Manager, Smartly, TikTok Ads Manager, LinkedIn Campaign Manager).

• Data-driven mindset with experience running A/B tests, analyzing results, and translating insights into actionable optimizations.

• Confident collaborator and communicator, able to partner cross-functionally and present performance strategies and recommendations to clients.

• Bachelor’s degree a bonus if in Marketing, Advertising, Communications, or related field; platform certifications (e.g., Meta Blueprint, Google Ads) a plus.

Additional information

Compensation & Benefits

We believe in supporting our team professionally and personally. Here’s a snapshot of the comprehensive benefits you’ll enjoy as part of Sia.

Competitive Compensation

• Annual base salary ranging between $k - $k, commensurate with experience and qualifications

• Annual performance based discretionary bonus

Robust Health Coverage

• 3 Medical plans

• Dental and Vision

• Life, AD&D and other voluntary insurance

Tax-Advantaged Accounts

• K retirement plan

• 4% matching and % vested upon enrollment

• Health Savings Account (HSA)

• Flexible Spending Account (FSA)

• Health, Dependent Care, Commuter

Family Friendly Benefits

• % paid parental leave for all new parents with eligible tenure

• Building Healthy Families program if enrolled through Medical plan

Time Off to Recharge

• Generous Paid Time Off (PTO) policy

• 9 company holidays plus 1 floating holiday

Extras that Make Life Easier

• College savings and student loan repayment assistance

• Monthly cell phone stipend

• Access to wellness programs at no cost if enrolled through Medical plan, including:

  Gym membership reimbursement

  LiveHealth Online virtual care

  Personalized support from a Well-being Coach

• Employee Assistance Program at no cost

• Free confidential counseling and emotional support services

• On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)

Diversity, Equity, Inclusion & Belonging

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Office Workplace Guidelines

Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle, and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location.

Work Authorization & Sponsorship

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).