Social Media Strategy Director

Job Title

Are you ready to make an impact at DTCC?

This role will be responsible for shaping DTCC's global social media presence -- crafting engaging and effective strategies across LinkedIn, X, Instagram, YouTube and Facebook to amplify brand, business, and communications goals. It blends creativity with analytics to drive thought leadership, reputation management, lead generation and innovation through high-impact organic and paid campaigns.

Your primary responsibilities include:

• Social Media Strategy Development
• Lead a comprehensive global social media strategy across all relevant platforms (e.g., LinkedIn, X, Instagram, YouTube, Facebook) and assess emerging channels, aligning with corporate brand, business and communication objectives.
• Develop both long-term vision and near-term tactical plans that balance brand building, thought leadership, reputation management and lead generation.
• Oversee integrated organic and paid social programs that drive measurable engagement, reach and conversion, reinforcing messaging and maximizing return on investment across the sales and marketing funnel.
• Collaborate with M&C colleagues across disciplines to identify and optimize paid media budget allocation, measuring against goals, targeting strategies, creative formats and campaign timing.
• Oversee execution of an employee social media activation program that empowers staff to safely and effectively share branded content, thought leadership and personal perspectives, with clear guidelines, training modules and toolkits to encourage responsible participation while maintaining compliance with policies and brand standards.
• Closely follow social media platform strategies to stay abreast of new capabilities, channels and opportunities to enhance DTCC's program.
• Content Creation & Platform Innovation
• Lead the ideation and execution of high-performing social content that brings the brand story to life and drives engagement.
• Partner with the Brand and Creative Teams to establish creative frameworks and brand voice guidelines for social media, ensuring consistency while leaving room for innovation and experimentation.
• Champion the creation of real-time and timely content that responds to market trends, news cycles, and corporate milestones.
• Provide guidance and develop programs to optimize the social media profiles of senior leaders.
• Leverage AI and automation tools to enhance social media success, identifying opportunities to enhance content ideation, personalization, performance forecasting and scalabilitywhile ensuring outputs are aligned with brand, tone and corporate standards.
• Foster a culture of experimentation and continuous learning, using A/B testing, algorithm insights and platform plans/strategies and trends to continually evolve content strategy and audience targeting.
• Paid Social Media Strategy & Sponsorships
• Develop and drive paid social strategies for DTCC across LinkedIn, X, Facebook, Instagram, and emerging platforms to drive awareness, engagement and lead generation aligned with business objectives.
• Drive sponsored content strategy, including audience segmentation, creative testing, budget allocation and performance targets.
• Ensure paid programs are aligned to the DTCC brand and reflect current on best practices and evolving ad formats.
• Ensure paid programs are measurable, with defined outcomes, benchmarks against other paid programs and to ensure continuous learning.
• Analytics, KPIs & Reporting
• Oversee delivery of actionable KPIs for social performance covering awareness, engagement, reach, share of voice, sentiment, conversion and ROI, and use data to inform strategies.
• Oversee delivery of regular reporting dashboards and executive-level summaries that highlight trends, insights, and opportunities.
• Use data to inform strategic pivots, content optimizations, audience targeting, and platform prioritization.
• Risk Management & Governance
• Collaborate with legal, compliance, risk, and corporate communications to ensure all social content adheres to regulatory requirements, company policies, and brand standards.
• Monitor social media for reputational risks or emerging issues and manage crisis response in partnership with Corporate Communications.
• Mitigates risk by following established procedures, spotting key errors and demonstrating strong ethical behavior.

Qualifications:

• Minimum of 10 years of related experience
• Bachelor's degree preferred or equivalent experience

Talents needed for success include:

• Strategic, creative and analytical approach
• Ability to effectively deliver engaging and differentiated content
• Strong written and communication skills
• Data analysis and reporting capabilities
• Deep understanding of social media platforms and strategy development to optimize performance
• Collaborative mindset and ability to work across multiple teams