Senior Performance Marketing Manager

As our Senior Performance Marketing Manager for the North American market, you will play a crucial role in the continuous growth of our customer acquisition. You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting. If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies, this role is for you!

By joining the global Digital Marketing team, you will have the opportunity to work with a team of full‑stack performance marketers but also actively work with the regional marketing teams and sales, on topics like, accounts nurturing, content & event promotion, ABM analyses.

Important :

This is a hybrid role. Core in‑office days in our NYC (Tribeca) office are Tuesdays‑Thursdays, and it is expected that folks will be in the office a minimum of 2 days per week during core days.

What you’ll be doing

Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense ideally) and Paid Social (YouTube, LinkedIn and Meta)

Further developing and executing our ABM strategy

Use ABM analytics software to analyze how accounts behavior is influenced by performance marketing campaigns

Be able to analyze complex user journeys where most of the touchpoints are impressions, views and social interactions, rather than clicks

Monitoring and analyzing campaign metrics and reporting to find new opportunities for growth

Creating and testing copy, creatives and ad form

Staying up-to-date on the latest performance marketing tactics, trends, and best practices

Developing new and relevant skills that help you grow within your role

Become the topic expert for all things performance and ABM across the company, and the go‑to person for everything performance marketing for NA

What you need to be successful

Previous experience and comfort in owning the implementation & execution of paid campaigns within a B2B, SaaS, or digital agency environment

Prior experience in search advertising (Google) and social media advertising (LinkedIn, Facebook)

Experience with working on accounts lists on Salesforce

Strong analytical skills with the ability to make sense of data and to analyze complex user journeys. Previous experience using 6Sense and other ABM platforms are a big plus

Ownership and motivation to lead strategic level projects and present your findings to stakeholders across the business

Experience working with cross‑functional teams across marketing and sales

Curiosity and passion about all things ABM, growth, digital marketing

Strong desire to quickly understand our industry, needs and challenges of prospective buyers of Staffbase to know what content / copy would resonate with them

Strong copywriting and verbal communication skills in English

What you'll get

Competitive Compensation - we offer attractive salary packages including LTIP (unit‑based Long Term Incentive Plan)

Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608

Growth Budget - all employees get a yearly budget for external training of $1100 and one day off for growth per year (increase to two days in 2nd year)

Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August

Wellbeing - Monthly Wellbeing Allowance $40, from fitness to mental health, hobbies to relaxation

Support - we’re offering a 401(k) plan with company match and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave

Health - The offices are equipped with fruits, drinks and snacks and ergonomic workplaces. To recover when needed, you will get 10 wellness days per year

Volunteer Day - you’ll get one day off per year for supporting a social project

Employee Referral Program - one of your friends is a fit to one of our full‑time openings? Refer them and get a referral bonus paid

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Staffbase's total compensation package for employees. Pay Range : $124,168.00 - $146,081.00 base salary per year. Other rewards may include commissions and program‑specific awards. In addition, Staffbase provides a variety of benefits to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays and paid time off (PTO).

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