Director, User Acquisition

Director, User Acquisition

At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make. We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we'll be making as well as the overall direction of the company. If you're passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.

About The Role

As Director of Growth & User Acquisition, you will define and execute the vision for player acquisition across our portfolio, shaping both strategy and organizational capability. You will lead with a growth mindset, combining strategic foresight with analytical rigor to drive measurable impact. This role requires a leader who can drive results at scaledeveloping strategies that align teams, inspire cross-functional collaboration, and tackle complex challenges through creative problem-solving. You'll be responsible for building and mentoring a high-performing UA team, fostering adaptability, resilience, and a culture of continuous learning, while ensuring that every campaign, experiment, and initiative advances the organization's broader objectives.

What you'll achieve

• Lead Growth Strategy : Develop and implement a forward-looking, data-driven UA strategy that aligns with company objectives and maximizes player acquisition ROI across our portfolio.
• Validate & Scale : Partner with product and creative teams to design experiments that validate early game concepts, measure market potential, and optimize launch strategies.
• Optimize Performance Across Channels : Oversee paid social, programmatic, and other UA channels, ensuring campaigns are innovative, measurable, and scalable.
• Cross-Functional Leadership : Work closely with creative, analytics, product, and operations teams to translate insights into actionable growth initiatives. You'll guide teams in leveraging market data, campaign analytics, and user behavior to inform decisions.
• Talent & Team Development : Lead, mentor, and expand a high-performing UA team, fostering a culture of accountability, continuous learning, and creative problem solving.
• Data & Measurement Oversight : Partner cross-functionally to shape ad tech strategy, growth forecasting, modeling, and ASO initiatives, ensuring campaigns are measurable and scalable.
• Innovate & Explore : Identify new channels, trends, and technologies to expand growth opportunities and maintain a competitive edge in the mobile gaming landscape.
• Integrate AI to Drive Efficiency & Scale : Champion the use of AI and automation to enhance campaign performance, accelerate creative and optimization workflows, and unlock operational efficiencies. You will identify high-impact opportunities for AI adoption across UA, empowering teams to work smarter and scale impact with fewer manual constraints.

What you'll need to be successful

Why join us

Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.