Head of Events & Experiences

The Role

The Director of Events & Experiences is a key role at GTI reflected by our growing business and continued focus on bringing our brands to life through experience-driven patient, customer, and industry events. The Events & Experiences team is the single source of procuring, planning and execution for all GTI partnerships across all brands (e.g. beverage, flower, etc.), all in the name of generating impactful brand exposure and recognition.

This role will be an integral part of every major component to GTI's experience-driven events in key national and regional markets. The Director will be the lead point of contact for many partnerships and relationships simultaneously, both internal and external. This role will act as primary decision-maker for the larger-scale events that GTI hosts, such as Bud Ball (multi-markets) and Miracle in Mundelein, which will include managing the planning, processes and SOPs associated with each event, including coordinating with our external partners, regional commercial teams, and GTI's functional teams including Retail Operations, CPG Operations, Creative, Brand and Commercial Marketing. This role will also have the added responsibility of managing the overall pipeline and all events and experiences on a calendar to be shared with GTI leadership on a recurring basis, including actuals-to-budget reporting.

Given varied support available within each region, this role will flex between shepherding events / sponsorships from inception through execution (E.g. Rythm Bud Ball, Miracle at Mundelein, Rythm Artist Series, etc.) and coordination of events / sponsorships that will be executed locally (e.g. local festival sponsorships, RISE 'celebrity' drop-ins, etc.)

The Director will report directly into the VP - Brand Equity, with significant visibility to the CEO and broader Executive Leadership Team. This position requires a solution-focused creative problem solver, brand builder, organization executioner, active thought-provoker, and on-the-ground leader with the experience, excitement, and passion for developing meaningful and impactful customer, patient, and industry event-based experiences and fostering long-term brand partnerships.

Responsibilities

• Develop and execute a comprehensive strategic vision for all company-sponsored events and experiential marketing initiatives, aligned with brand goals and industry trends.
• Lead and manage the in-house Events & Experiences team, fostering a creative and collaborative environment.
• Build and manage a national event and experiences calendar across markets, ensuring a robust cadence of activities across markets to build our brands and customer engagement
• Communicate and push calendar notifications to cross-functional department leaders and teams (Sales, Brand, Procurement, etc.) so everyone stays fully aligned

Oversee large-scale event planning from inception through execution in market for Bud Balls, Miracle at Mundelein, and other large-scale events, inclusive of overall event vision, timeline development, checklist execution, vendor coordination, partnership agreements, asset / swag ordering, and tactical execution of all activities to bring the event to life

Build and maintain relationships with industry partners, influencers, and vendors to enhance event opportunities and brand visibility

Partner with Creative team for all content planning and coordination, as well as publishing direction and timelines for social media distribution

Qualifications

Additional Requirements

The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$130,000 — $155,000 USD