Lead Associate, Digital Marketing (P2)

Overview

Lead Associate, Digital Marketing (P2) at Save the Children US. Hybrid location – Washington, DC; Fairfield, CT; or Lexington, KY office locations.

What You’ll Be Doing (Essential Duties)

• Optimization Research & Analysis (50%) : Conduct peer and market research, compile findings from internal repositories, assist in developing strategies for improving user experience and digital performance; identify and implement A / B and multivariate tests to optimize user experience and conversion; gather and analyze data to evaluate user journeys and provide recommendations based on test outcomes and performance trends; coordinate with stakeholders to apply test learnings across platforms (e.g., donation forms, post-donation experience).
• Campaign Reporting & Insights (35%) : Compile integrated campaign performance dashboards and reports across paid, owned, and earned channels; develop standard reporting templates to track KPIs, identify trends, and surface optimization opportunities; perform data quality checks and help identify performance discrepancies; collaborate with internal stakeholders to ensure reporting is aligned with campaign objectives and is clear and actionable.
• Project Coordination & Team Collaboration (15%) : Support project tracking and coordination across digital initiatives, including optimization tests, analytics workstreams, and campaign wrap-ups; participate in planning and reporting meetings and document follow-ups; work with the web team to manage tickets for donation forms, landing page inputs, and related assets; partner with internal teams to ensure smooth handoffs and collaboration; maintain documentation of digital projects, tests, and performance insights in shared systems.

Required Qualifications For The Role

Preferred Qualifications For The Role

Compensation

Save the Children is offering salary ranges for this position dependent on candidate location. US-based salary ranges : Geo 1 : $66,300 – $74,100; Geo 2 : $60,350 – $67,450; Geo 3 : $54,400 – $60,800. Actual base salary may vary based on experience, internal equity, and location. For non-US locations, salary ranges will align with local employer of record scales.

About Us & Benefits

We are looking to build an inclusive team. Benefits include flexible schedules and time off, health care, family leaves, retirement plan with employer contributions, wellness days, Employee Assistance Program, and opportunities for learning and growth. Save the Children is committed to safety and to preventing child abuse in its programs.

If you require disability assistance with the application or recruitment process, please submit a request to applicantsupport@savechildren.org.

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