Sr Content Manager Job at Self Inc in Austin

Role Overview

The Senior Content Marketing Manager is a strategic storyteller and content leader responsible for shaping and executing Self’s editorial strategy. This role transforms complex financial topics into engaging, consumer-friendly content that fuels discoverability, builds trust, and drives measurable growth.

You’ll manage writers, agencies, and vendors; collaborate with cross-functional teams; and ensure that Self’s brand voice is consistent, authoritative, and impactful across every organic touchpoint.

Key Responsibilities

• Content Strategy & Leadership : Own and execute the editorial strategy aligned to business goals, organic growth, and Self’s mission.
• Editorial Development : Produce high-impact content (blogs, guides, landing pages, campaigns, multimedia scripts).
• Create and implement a unified content strategy that addresses SEO, AEO and GEO simultaneously.
• Collaboration : Work with teams across the organization (including product marketing, compliance and creative teams) and vendors to scale production and ensure content supports acquisition, engagement, and retention.
• Research & Analysis : Conduct in-depth analysis of queries, platforms, competitors, and user intent to uncover opportunities and inform content strategy.
• Performance & Optimization : Track performance metrics, analyze results, and refine strategy to maximize ROI.
• Innovation & Trends : Stay current on industry trends, AI / LLM-driven search shifts, and evolving audience behaviors.

Qualifications

Base salary is $88,000-131,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.

Benefits and Perks

We have the compensation and benefits you expect. But there’s one thing that Self Financial can offer that many companies cannot : we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.

Self Financial requires all employees hired to successfully pass a background check.

We are an Equal Opportunity Employer.

At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding.

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