Search Engine Marketing Specialist

About the Role

This is a hybrid role based in Armonk, NY.

Reports to : Chief Digital Officer

We are seeking a motivated SEO / AEO / GEO Specialist to lead our efforts in search visibility, answer engine optimization, and generative engine optimization. The ideal candidate understands the principals of marketing, as well as how traditional SEO intersects with AI-driven search experiences, leveraging data and structured content to ensure our clients’ messages perform across Google, ChatGPT, Perplexity, and emerging discovery platforms.

Key Responsibilities

• Serve as the primary liaison with agency’s SEO / AEO vendors
• Conduct keyword, topic, and intent-based research to guide content strategy.
• Optimize client websites for both traditional SEO and emerging answer engine algorithms.
• Develop and maintain structured data markup and schema implementations.
• Monitor site health, crawlability, and technical performance using tools like Search Console, Screaming Frog, and SEMrush.
• Collaborate with content strategists, designers, and developers to ensure on-page SEO best practices are implemented across all campaigns.
• Track and report on organic performance metrics, visibility trends, and ROI.
• Experiment with AEO tactics, including conversational search optimization and generative AI indexing opportunities.
• Stay current on search algorithm updates, AI integration trends, and best practices in digital knowledge optimization.
• Develop strong working relationships with clients when appropriate, demonstrating responsiveness and reliability.
• Build trust with internal team members, ensuring smooth collaboration across disciplines.

Qualifications

Why Join Harry?

At Harry, we are passionate about creating cutting-edge marketing solutions that drive success for our clients. Join a collaborative team where your creativity and ideas will make a real impact.

Compensation :